Composite of ButterCMS logo, Tuigo Technologies logo, and PSG Equity logo.

The holidays call for a lot of cooking – and one essential ingredient is butter. 

That was also the case for Tiugo Technologies, an affiliate of leading M&A firm PSG Equity that specializes in early-stage mid-market technology companies. Tiugo recently announced the acquisition of Detroit-based ButterCMS, welcoming the headless platform to its family of brands.

This marks the second acquisition for Tiugo in 2022. In addition to its core consultancy, the company appears to be building an API-first portfolio of developer platforms – with a keen focus on content creation and digital collaboration. 

“We’re thrilled to welcome Butter to the Tiugo organization,” said Mark Hatton, PSG Senior Advisor and CEO of Tiugo. “We believe there is a substantial market for tools that help developers accelerate digital innovation. Our goal is for Tiugo to cultivate a suite of market-leading developer platforms focused on content creation and digital collaboration to help them scale successfully and effectively. Butter delivers enterprise-grade headless CMS capabilities to our launchpad, and we’re looking forward to expanding our offerings through future impactful acquisitions.”

Collaboration brings new opportunities for ButterCMS

ButterCMS is a provider of headless, API-first content management solutions. Founded in 2017, the platform helps customers draft, manage, review and publish dynamic marketing content to websites and online apps.

“As the digital revolution accelerates, ensuring companies have easy, efficient ways to publish and manage digital content across websites, apps, and digital experiences is mission-critical,” said Jake Lumetta, founder and CEO of ButterCMS. “With this in mind, we’ve developed our product ecosystem to help address these specific needs, and through our continued product innovation, we’re committed to providing our diverse, digital-forward customer base with the solutions they require. We’re eager to continue to serve our customers in even more powerful ways in collaboration with Tiugo and with the support of PSG.”

CMS Critic had the opportunity to speak with Jake Lumetta in 2021. In the Q&A, he outlined growth opportunities he saw for ButterCMS, as well as product upgrades and expansions that would help Butter stand out in the CMS marketplace.

Tiugo expansion continues

Tiugo Technologies, a PSG portfolio company, also acquired CKSource in May 2022.

“We’re excited to support Tiugo as it continues to broaden its capabilities through acquisitions of companies like Butter with an aim to deliver a comprehensive set of platforms for the software developer community,” said Marco Ferrari, Managing Director at PSG.

Tiugo did not disclose any of the acquisition's financial details for ButterCMS. That said, the company does expect to acquire additional software brands in 2023.

About ButterCMS  

Founded in 2017, ButterCMS is a leading provider of headless CMS solutions for digitally native enterprises and SMBs. Its portfolio includes hundreds of world-recognized brands. ButterCMS makes it simple and easy to draft, manage, review and publish dynamic marketing content to websites, online apps and digital experiences. To learn more about ButterCMS, visit   

About Tiugo Technologies and PSG Equity   

Tiugo Technologies is assembling a portfolio of API-first, market-leading developer platforms focused on content creation and digital collaboration to help them accelerate growth, increase operating efficiency and fund add-on acquisitions. Our family of companies work together with an aim to succeed in the competitive developer platform market. Tiugo companies collaborate to offer holistic, differentiated solutions that grow faster, operate more efficiently and create more value together than they can alone. Tiugo is headquartered in Boston. To learn more about Tiugo, visit    

PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed more than 115 companies and facilitated over 420 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid and Tel-Aviv. To learn more about PSG, visit


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