Composite of the MACH Alliance logo above icons for Bloomreach, Emporix, and

When the MACH Alliance first arrived on the scene in June of 2020, the composable movement was still gestating. While monoliths and industry watchers pondered its fierce, no-exceptions-allowed membership requirement to be 100 percent focused on MACH, it's now clear that many vendors and agencies are adopting this posture – a clear signal that composability is shaping business strategy.

To that end, the MACH Alliance announced this week that three new member companies have joined its ranks: Bloomreach, Emporix, and These additions bring the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems to more than 70. Worth noting: two of these vendors have recently adapted their models to become hyperfocused on MACH principles to meet the horizon of composable opportunities. 

“As with all new members that join the Alliance, we feel tremendous pride in continuing to attract such a reputable group of global leaders who believe in our mission,” said Casper Rasmussen, MACH Alliance president. “The fact we’re seeing companies like Bloomreach and reshape their portfolio and product strategy sends a strong message to the market that MACH is not only the future standard for enterprise technology best practice, it’s the standard now."

Expanding the MACH movement and evolving the ecosystem

The embracing of MACH – an acronym for Microservices, API-first, Cloud-native SaaS and Headless – is no mystery. Composable architectures are giving companies a deeper level of agility, allowing them to deliver new features to customers at greater speed. But there are other considerations influencing the move to MACH, including the palpable presence of softening IT budgets and the specter of a global recession. 

"At a time when economic factors have forced many organizations to cut back spending on technology and innovation, we’re seeing that businesses who’ve embraced MACH are faring better by being able to adapt and respond faster,” said Rasmussen. 

To be certain, MACH is requiring a new philosophical mindset to embrace its foundational principles successfully. But based on the rapid scale of its membership community – which includes individual ambassadors that are champions for the cause – it's evident that more platforms and integrators are willing to make the shift and realize the benefits.

As previously noted, all members of the MACH Alliance must meet a stringent set of certification standards and pass muster with the Alliance's unbiased panel of reviewers. To carry the coveted "MACH Certified" seal, a company must be in full compliance with the organization's standards at all times. As we've covered in past interviews and articles, the Alliance has dismissed members based on acquisitions or other circumstances that have altered their posture.  

Welcoming Bloomreach, Emporix, and to the MACH Alliance

According to the Alliance's press release, the three new members announced this week will join a cadre of leading platform and solution providers, including some of the biggest names in global tech. They will also be in the company of advanced "MACH enablers" that provide cloud infrastructure services and solution ecosystems, including AWS.

The three new certified members of the MACH Alliance include:

Bloomreach: Launched in 2009 as an algorithm-powered platform for improving online experiences, Bloomreach has fully transformed into a composable commerce experience cloud, delivering industry-leading personalization and digital commerce growth. The company has undergone a major shift in product strategy over the past 18 months and is now 100 percent focused on MACH – enabling it to achieve Alliance certification. Bloomreach offers a range of composable solutions including AI-driven search and merchandising, a headless CMS, a leading CDP, and marketing automation capabilities.

Emporix: A composable commerce platform that enables bigger, more engaged, and more efficient B2B and B2C, Emporix enables organizations to digitize and run their businesses with a cloud-native technology for building channels. Its open, modular, API-first ecosystem and easy-to-use, no-code interface are some of the many attributes that earned Empoix its MACH Alliance certification. A modular content platform that enables global content and engineering teams to plan, create, and deliver experiences across channels, was previously a business unit within the Kentico software portfolio. Spun off as a standalone entity in July of 2022, the cloud-native service is now purely focused on MACH – and positioned for membership in the Alliance.

About the MACH Alliance

The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members, or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS, and Headless. All MACH Alliance members meet certification principles that are published on the website. The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at, read here about MACH certification and follow us on Twitter and LinkedIn.