Acquia and KPMG logos

This week, Acquia – a leading digital experience platform (DXP) – announced a strategic partnership with global consulting firm KPMG.

Together, the companies plan to deliver the Acquia Open Digital Experience Platform to enterprise customers across the industries and clients served by KPMG. The combined capabilities will enable marketing, content, and IT teams to scale secure digital experiences.

“As pressure intensifies on marketers to win customers and keep them engaged, they’re looking for a platform to bring together insights from first-party customer data and content,” said Jason Galloway, US Marketing Consulting Practice Lead at KPMG. “We’ve already worked with Acquia to provide their customer data platform to support data-driven marketing. Moving forward, we anticipate Acquia DXP will become a key offering for KPMG clients looking to leverage customer insights and content across touchpoints.”

Acquia continues to lead in DXP

Last month, Acquia DXP was listed as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms for the fourth consecutive year. The report established the relative market position of Acquia and 13 other DXP vendors across B2B, B2C, B2E.

In a news release announcing the ranking, Acquia provided areas of focus they considered instrumental in maintaining their Leader status, including:

  • the release of Acquia Code Studio to provide a complete DevOps environment for Drupal
  • the launch of a new developer portal and Drupal starter kits to accelerate time-to-value
  • the introduction of speed and scalability enhancements to Acquia Cloud Platform, Acquia CDP, and other products
  • the creation of a unified data layer across Acquia CDP and the company's personalization solution, giving organizations the power to track unknown to known customers and enhancing first-party data strategies
  • the integration of Acquia DAM capabilities into Acquia DXP, making it simpler for customers to manage a boom in digital content

Alliance with KPMG provides the opportunity to expand to more enterprise businesses

With the new KPMG alliance, clients can expect tailored products from Acquia, including its open source content management system powered by Drupal, the Acquia Cloud, a customer data platform, personalization capabilities, and a digital asset management system (DAM). Through the Acquia DXP, these products can be used individually or together, helping customers design the exact customer experience that works for their organization and customers.

“KPMG’s focus on guiding marketing and IT teams to create solutions that meet their precise business needs makes them an ideal collaborator for Acquia,” said Steve Reny, President and CEO of Acquia. “Acquia DXP’s openness enables organizations to not only better connect with customers, but to maximize the value of investments in other martech, e-commerce, and productivity tools. This alliance brings the power of data-driven customer insights and best-in-class digital experience creation and management to marketers.”


KPMG LLP is the U.S. firm of the KPMG global organization of independent professional services firms providing audit, tax and advisory services. The KPMG global organization operates in 143 countries and territories and has more than 265,000 people working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients. Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities. KPMG is widely recognized for being a great place to work and build a career. Our people share a sense of purpose in the work we do, and a strong commitment to community service, inclusion and diversity and eradicating childhood illiteracy. Learn more at

About Acquia

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that leverage their content and data assets to engage customers personally and at scale, enhance conversions, and help businesses stand out. Learn more at