Image of Wix and Semrush logos against a purple background

Keywords are the lifeblood of SEO. When used properly, they can juice the search performance of any website and drive more traffic. Of course, they've become somewhat of a precious commodity when utilized for Google Ads campaigns, fluctuating like the price of gold based on their volume metrics.

For most website builder platforms, the fundamentals of technical SEO (search engine optimization) are often engineered into the platform on an architectural level. This might be in the form of structured data on a website template that governs the use of an H1, H2, aria-label, and so on. But there hasn't been as much direct integration with rich keyword tools, leaving marketers to run separate reports and seed keywords in their CMS.

That's about to change for Wix, a leading SaaS website builder for creating, managing, and growing websites. The company just announced a partnership with Semrush, a leading online visibility management platform, that will enable Wix users to access Semrush’s SEO keyword data directly through the Wix Platform. The integration will help users identify the right keywords for their website to help improve their rankings in search results.

Semrush brings industry-leading SEO keyword optimization to Wix websites

Powered by Semrush’s global database of more than 21 billion keywords, the new integration enables users to easily find the most relevant and effective keywords for their website without leaving the Wix platform. This includes access to critical metrics like search intent and keyword difficulty generated from Semrush’s rich SEO toolkit.

The integration is available through Wix’s SEO Setup Checklist, a tool that guides Wix users on how to optimize their website for SEO and get it indexed on Google – with actionable steps and educational resources.

In addition to performance, reliability, and security improvements, Wix has recently augmented its suite of SEO tools. This includes adding 25 new SEO features and products over the past year, as well as hundreds of SEO-related enhancements. As a result of this focused investment, the SEO community has begun embracing Wix. 

The Semrush integration will live inside the Wix dashboard in the SEO Tools section:

Wix SEO Tools screen

The keyword insights from Semrush provide useful metrics such as:

  • keyword volume
  • keyword trends showing how popular the keyword is and how popular the keyword has been over time
  • keyword difficulty, which shows how competitive that particular keyword is, and search intent (i.e. commercial, informational)

You can also select and add your favorite keywords and save them to your SEO setup checklist:

Wix EMRush SEO Tools dashboard

A partnership aligned around website experience and organic SEO

The new integration with Semrush is available to all Wix users in English. Users will need to have a Semrush account to leverage the integration; the usage quota available will depend on the account connected to their website, starting at a daily limit of 10 words for free Semrush accounts.

“It’s always been our mission to help businesses and search professionals have one unified platform to grow their site’s visibility in search engines,” said Nati Elimelech, Head of SEO at Wix. “With this integration, we’re taking another notable step in democratizing SEO by enabling our users to conduct better research and choose the right keywords and topics to focus on in their content strategy, right from within their dashboard. We are dedicated to making SEO more accessible to everyone and helping our users to make better decisions that will impact their organic growth.”

Both companies appear bullish about the value of the integration. For Wix, arming its users with advanced SEO marketing features may differentiate the platform in a dense market of competitors like Squarespace – and enhancing its portfolio with foundational tools like Semrush will help amplify its perceived value, improve loyalty across its community, and attract new users.

For Semrush, Wix presents a broad channel of access to website owners who might now be thinking about the importance of keywords but now have easy access to an industry-leading toolset. 

“By leveraging Semrush’s keyword databases and metrics, Wix is giving users the necessary tools to find smart opportunities and improve their ranking on Google. As Organic Search traffic is incredibly valuable, the new integration in Wix can help to grow their businesses,” said Marcus Tober, SVP of Enterprise Solutions at Semrush. “Now is the time for business owners to take website and online marketing management into their own hands, and platforms like Wix and Semrush can help them do it.”

Want to learn how to conduct keyword research with Wix's Semrush integration? Visit Wix's SEO Hub and explore this great tutorial.

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.

About Wix

Wix is a leading platform for creating, managing and growing a digital presence. What began as a website builder in 2006 is now a complete platform providing users with enterprise-grade performance, security and reliable infrastructure. Offering a wide range of commerce and business solutions, and advanced SEO and marketing tools, Wix enables users to have full ownership of their brand, their data, and their relationships with their customers. With a focus on continuous innovation and the delivery of new features and products, anyone can build a powerful digital presence to fulfill their dreams on Wix.