Wix Launches Wix ADI - Artificial Design Intelligence

By Kaya Ismail June 7, 2016 (Updated: August 25, 2016) News & Headlines

Wix just unveiled Artificial Design Intelligence – and it looks pretty darn impressive.

Wix ADI is specifically designed to eliminate the most significant challenges of building websites – time, design and content creation. It's the first-ever Artificially Intelligent web design solution for website builders. 

Wix Artificial Design Intelligence instantly designs tailored websites by learning about the user through a few simple questions and curating content to create a unique design. From billions of high-quality combinations and possibilities, Wix ADI selects the perfect combination for each users’ need.

Wix's Co-Founder and CEO Avishai Abrahami gives us some insight:

Wix ADI is the world’s first technology platform that combines website design and content creation with artificial intelligence to enable complete websites to be created in a matter of minutes.

Building a professional and complete website is the first step in getting online, and while Wix today makes it easy, challenges still exist.

With Wix ADI, we solve these challenges, getting businesses online with a fully functioning, stunning looking website easier and faster than ever. Technology innovation is Wix’s core competency, and for nearly a decade, small businesses have relied on Wix not only to build websites but also to manage and grow their businesses online.”

After the automatically generated website is completed, users have the option of easily customizing themes, editing text, or adding beautiful images, sections and pages.

Wix ADI Features:

Here's a breakdown of the features that Wix Artificial Design Intelligence brings:

•    No two websites are designed the same. Every website is unique and has multiple sections, pages, layouts, themes, color sets, fonts and copy variations. Wix ADI delivers billions of unique combinations in thousands of business categories.

•    Each website is tailored to the business’ category. Wix ADI matches images, text and layout by learning and building based on its knowledge of the users’ business and location. From personal trainers and photographers, to chefs and lawyers, Wix ADI brings custom insight and content to a business’ online presence.

•    Gathers content from across the web. Wix ADI locates relevant content from around the web and social media channels that users can choose to add to their custom design.

•    Users can customize their completed websites. Users can easily customize themes, change layouts and add beautiful images, sections and pages.

•    Stunning results for every website. Wix ADI maximizes aesthetics as it understands context and changes design according to the users’ needs.

•    AI that grows with the user. Wix ADI will create the website for the user or show them how to create optimal designs every step of the way.

Years of Development

Nitzan Achsaf, Wix's Head of Wix ADI, also chimed in:

Wix ADI is an advancement that has been under development for years, and we know from our deep experience and extensive research that there is considerable demand from individuals, designers and businesses all over the world for exactly this type of solution.

Wix ADI isn't just a new website builder - it sets a new market standard for web design. We have been at the forefront of this market for nearly a decade, and now as one of the leading AI technology providers, we will make website creation accessible and easy for everyone.”

The Proof Will Be In the Pudding

Although Wix has announced ADI, it's going to be gradually rolled out in the coming months. And in my opinion, it' then that we'll see just how useful Wix ADI is.

It the concept amazing? You bet. But my reservation is this:

How well will Wix ADI perform after its first million uses? Will it still be able to churn out unique websites? After all, Wix has over 80 million users, so I'm just hoping that Wix ADI is intelligent enough to create truly unique websites on such a massive scale.

So to conclude, it's too early to come up with a verdict on Wix ADI – but it's not too early to be excited.

To learn more about Wix ADI, check out the Wix press release, or visit the Wix website.

And as per usual, you can explore more through the Wix hub on our website builder directory.

Kaya Ismail

Kaya Ismail Author

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