Enterprise SEO is one of the best ways to increase revenue and drive more traffic to your site. The term itself is used in reference to search engine optimization for larger organisations with comprehensive websites (usually 1000+ pages).
Every business should have an SEO strategy in place, but enterprise SEO is absolutely essential for organisations with 1000s of products or services to ensure everyone and everything is working in sync. This means that the digital marketing team managing enterprise SEO will be much more specialized than that of a smaller company.
Rather than managing multiple areas of the site, each team member takes accountability for their own specific niche in order to increase traffic. Given the size of enterprise organisations, even the most minimal increase in website traffic can account for a significant number of new visitors.
Whilst the general SEO principles are the same as when dealing with non-enterprise businesses, these larger sites require SEO strategies that can scale. So let’s take a look at 3 key strategies that are proven to provide optimal results.
3 Key Enterprise SEO Strategies
1. Keyword Selection
Keyword selection is a fundamental part of traditional SEO and it’s even more important when applied to enterprise. In addition to keyword volume, enterprise SEO managers also have to analyse ranking difficulty, search intent, and existing results.
2. Template Optimisation
When managing 1000s of website pages in enterprise SEO, it’s essential to use a template containing all of the necessary tags so that you don’t have to go through each page individually. Anyone familiar with WordPress will have used these tags before, such as meta descriptions and image ALT.
3. Constant Content
Creating and publishing quality content is instrumental to enterprise SEO and a company blog is one of the best ways to bring visitors to your site. All content types such as videos, images, and text can be utilized here. Studies suggest the users engage more with longer content, but resourceful short-form content that aligns with keywords in the user’s search shouldn’t be overlooked.
A mix of short and long-form content is usually best, but it’s a good idea to test different types and variations of content to see what works better for your audience when starting out. Always ask these two questions when you create a piece of content for your site:
- Does the content provide value to the user?
- Is the content original, engaging, and informative?
Using An Enterprise SEO Platform
Large-scale SEO projects will benefit immensely from using an enterprise SEO platform. A good platform will help the digital marketing team to maximize productivity and results whilst minimizing errors. Finding the right software to support your Enterprise SEO efforts is one of the best ways to achieve your objectives and a worthwhile investment.
The Bottom Line
Enterprise SEO can be tricky but it can provide a high ROI once it’s done correctly. With a well-structured team and a detailed enterprise SEO plan in place you can guarantee that your site will receive a significant increase in high-quality traffic. And with the right software, you can maximize your results even further.
Gráinne Logue is an experienced content writer and marketer based in Dublin, Ireland. She loves working with businesses across the world to help them to find their voice and communicate with their target audience. She has a diverse range of expertise with over 10 years of experience in sales, ecommerce, start-up ventures, digital marketing, advertising, media, and recruitment. You can get in touch with Grainne at www.grainnelogue.com or catch her on Twitter @grainnelogue.