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You may fail to justify the time and resources invested in developing a good website design or redesigning your business web. However, the benefits you reap from a well-designed website are worthwhile. It ensures a good user experience, improves brand loyalty, and increases traffic as well as revenue.
Most branding and marketing strategies depend on web design to succeed. Your website is the first place where users establish contact with your business. The layout of your site will influence users to either use/buy a product from it or leave for another better one. Poorly designed websites affects the initial perception of your brand and UX of potential customers.
A terrible design will also affect your rankings on search engines making it difficult for visitors to find you. Read on to find out the most common mistakes in web design and their influences on users:
1. Poor first impression
If the first page of your website is ineffective and unattractive, you will experience high bounce rates thus affecting your ranking on search engines. A user will take at most 10 seconds to decide whether to stay or leave a site. Yours should create an excellent first impression to ensure it grabs the attention of users so that they remain on site and have time to convert them.
2. Non-responsive website design
A poorly designed website does not respond well on small devices such as smartphones. With eCommerce becoming a part of daily life, most online transactions are being completed by the use of mobile devices. Thus if your site is not mobile device-friendly, then you are losing a lot of opportunities to those with responsive sites. Besides, the number of users who would leave a website if it is not responsive is over 40%.
3. Takes too long to load
The best user experience is achieved when a website loads quickly. Businesses that do not invest in optimization of their site for speed risk providing poor UX, low search rankings and low conversion rates. 40% of website users will leave a site if it takes more than 3 seconds to load.
4. Cluttered homepage
Providing all there is to know about your business on your homepage is an overkill and a red flag to rank your site among those that have a terrible web design. An overcrowded site is not pleasing to the eye and makes the site lose its credibility. Your homepage should only carry the information that is valuable for your business. Even so, such information should be arranged in attractive layout that respects the white space rules. Ensure the page looks orderly and easy to navigate. Having a website with too much information will increase your bounce rates as users leave to look for other clean, professional, and simple websites designs. Here is a great example of non-cluttered homepage.
5. Fails on content
Poorly designed websites provide users with content that is irrelevant, provide no frequent content updates and content format is incorrect. If a user lands on your page but lacks the information they expected to find, they will leave to look for more search results that will provide them with the information they were looking for.
6. Mystery Meat Navigation (MMN)
MMN appeared mostly on websites in the past but is still prevalent in some modern designs. It refers to links that are invisible unless the user clicks on it or points the cursor at it. What is the point of creating links on your website if they are not visible? It is not a recommended practice for web designs. It leads to users abandoning your site to find an alternative one with clearly labelled links and call-to-actions.
7. Uses too much animation
Animations serves a professional purpose and are known to improve UX and UI on a site when used in moderation. But when you place animations everywhere that are mostly out of topic, you make your site look unprofessional and hilarious. This causes users to lose the credibility of your brand and leave for alternative website design.
8. Uncalled for pop-menus
Many websites users will not tolerate some pop-up menus that appear on their screens immediately when they enter the site. Pop-ups are confusing, annoying, and results to slow load speed which leads to increased bounce rates since a user cannot access the homepage directly thus lacking the information they wanted.
The impact a web design has on the users should not be taken for granted. Terrible website design is bad for your business. Ensure your users are getting the best experience by cleaning the above messes on your website. Always perform regular testing on your site to confirm users are enjoying the site. Read feedback and comments from your users frequently to determine if they are having problems using the website and address the difficulties if any.
Do everything in your site with moderation to avoid losing the credibility of your business and in the worst case scenario, destroy your reputation. If you build your website right, it can be your greatest asset to your brand's success, so invest in it.