It would appear that the cows have come home: in a surprising move, Sitecore announced yesterday that it has entered into a definitive agreement to acquire Moosend, an e-mail marketing automation and campaign management platform used by a diverse set of customers. This includes leading brands such as Domino’s, Interpublic Group, and Sephora, among others. The acquisition is expected to close by... Read More →
Another week, another big twist in the enterprise CMS and DXP battle for market dominance. This time, it’s Sitecore making waves, proving there’s only one thing better than acquiring a strategic company – and that’s buying two at the same time. Just weeks after unveiling a $1.2 billion investment plan to fund innovation and accelerate growth, Sitecore announced it has entered... Read More →
The last year has seen a number of jaw-dropping moves by CMS and DXP vendors, from strategic acquisitions to major expansions. Yesterday, Sitecore elevated the noise to a whole new level with the largest martech investment deal ever. The digital experience platform provider announced that it received backing on $1.2 billion in capital investment – just five months after Steve... Read More →
In a year that’s already seen major shifts in strategy from enterprise software vendors, Sitecore is shaking things up with the appointment of Steve Tzikakis as its new CEO. Effective immediately, Tzikakis will take the reins from Mark Frost, who over the last three years successfully led Sitecore through a radical transformation of its business, transitioning to a multi-product company with... Read More →
2020 has been both a challenging and active period for content management platform providers. Despite battling the persistent headwinds of COVID-19 and the looming specter of economic uncertainty, it’s clear that businesses are embracing digital transformation at all levels of the market – and shifting resources from physical to virtual.This has been a transformational period for some... Read More →
