Keywords are the lifeblood of SEO. When used properly, they can juice the search performance of any website and drive more traffic. Of course, they've become somewhat of a precious commodity when utilized for Google Ads campaigns, fluctuating like the price of gold based on their volume metrics. For most website builder platforms, the fundamentals of technical SEO (search engine optimization)... Read More →
Siteimprove, the enterprise SaaS company with solutions for improving website governance and performance, announced the findings of a new Forrester TEI study – demonstrating that their platform delivered a 275 percent return on investment (ROI) over three years for a composite organization. The study also suggests that the Siteimprove investment could be paid back in less than six months... Read More →
New partnerships continue to emerge across the digital stack, and CMS platforms are reaping the benefits. Recently, SEMrush, a leading search engine optimization (SEO) and digital marketing platform announced a strategic partnership with Yoast – the most popular and widely-used SEO plugin for WordPress.The partnership kicks off with an updated release of Yoast’s SEO plugin for WordPress, the... Read More →
In yet another active week for technology movers and shakers, Nordic Capital has signed a deal to become the majority shareholder in Danish-based Siteimprove – an enterprise SaaS company with solutions for improving website governance and performance.Founded in 2003, Siteimprove has been focused on web usability, providing an all-in-one, cloud-based Digital Presence Optimization (DPO) platform.... Read More →
The principle of “think global, act local” has been used in a wide variety of contexts, from tackling environmental issues to managing business strategies. At its core is a simple, perhaps even algorithmic idea: that solving big problems requires an understanding of the smaller components. There’s no question that we live in a global economy – one where international companies are... Read More →
