For better or worse, Google has a long history of "optimizing" things. And not just on the tech side of the fence. Consider how Alphabet – the publicly traded parent of the search giant – split its stock in 2022 to improve its market capitalization. The company has a market cap of over $1 trillion and is still considered one of the most valuable on the planet. But the move made it even... Read More →
The "October Surprise" is a mantra that's usually reserved for American politics and baseball. But as Optimizely's Opticon 2022 wraps in San Diego this week, there might be an exception for digital experience conferences – particularly from a company that's focused on winning the DXP pennant. Held from October 3-5, Opticon was born from the exponential growth of digital transformation... Read More →
It's been a long, hot summer. Everywhere. So it goes without saying that September is a welcome sign of cooler months ahead. Speaking of cool, we followed some notable news throughout the month of August. We started with Storyblok's launch of a new CMS experience that aims to reshape the future of digital storytelling. We also dug into the Salesforce Composable Storefront, a new digital... Read More →
Now that we have that Oscars business behind us (mostly), let's raise our glasses to 2021, shall we? You'll live in our hearts as being "slightly less bad" than the year before. And that's saying a lot. Refusing to be upstaged by your predecessor, you did everything you could to repeat the agony of 2020 – a year that only Satan could date. To summarize: if the Delta wave wasn't enough,... Read More →
In its early days, the Cloud was focused on helping businesses scale their capacity and trade CapEx for OpEx. Now, it's helping organizations leverage advanced services like AI and machine learning that enhance optimization and personalization. On that note: Optimizely, a leading digital experience platform (DXP) provider, announced that it has entered into a strategic partnership with... Read More →
