Optimizely

Paris Tuzun

By Paris Tuzun

March 22, 2021

Optimizely (formerly Episerver), a leading Digital Experience Platform, announced today that it has acquired Zaius, a Customer Data Platform (CDP). The announcement comes just months after the company’s acquisition of Optimizely last September, which led to Episerver's rebranding of its entire organization under the Optimizely banner. “At Zaius, we’ve always believed that having... Read More →

AcquisitionEpiserverOptimizelyZaius
Paris Tuzun

By Paris Tuzun

January 29, 2021

Fresh off the acquisition of Optimizely last September, Episerver – a leading content management and digital experience platform – has announced that it will rebrand its entire organization under the Optimizely name. Episerver’s move follows a string of jaw-dropping news from the top of the CMS and DXP industry. In the last two weeks alone, Sitecore announced that it had secured $1.2... Read More →

AcquisitionDXPEpiserverOptimizely
Paris Tuzun

By Paris Tuzun

November 13, 2020

While COVID-19 continues to impact markets globally, the CMS world has been on a binge of buying, partnering, and releasing new features. In case you’ve been distracted over the last few weeks by a chaotic news cycle and a U.S. presidential election, here’s a quick recap of what’s been happening in the content management and digital experience world. Hyland Completes Acquisition of... Read More →

AcquiaAcquisitionalfrescocloudinaryContentfulcontentsquareDXPEpiserverfabricheadlessheadless cmshylandmicrosoftmonthly recapOptimizely
Paris Tuzun

By Paris Tuzun

September 9, 2020

In another dramatic shift to the content management and digital experience landscape, Episerver has announced its plans to buy Optimizely. Episerver, the customer-centric digital experience platform, is recognized as a leader in the Gartner Magic Quadrant for Digital Experience Platforms. With the acquisition of Optimizely, an innovator in experience optimization, Episerver appears to be ramping... Read More →

CMSdigital experience platformDXPe-commerceEpiservermarketingmartechoptimizationOptimizely

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