When the MACH Alliance first arrived on the scene in June of 2020, the composable movement was still gestating. While monoliths and industry watchers pondered its fierce, no-exceptions-allowed membership requirement to be 100 percent focused on MACH, it's now clear that many vendors and agencies are adopting this posture – a clear signal that composability is shaping business strategy. To... Read More →
It would be impossible to cover any news this month without acknowledging the crisis in Ukraine. As many CMS and DXP vendors rely on the incredible talent and resources of the people in this region, the events of the last few weeks have hit especially close to home. Even as we publish our February recap, things continue to unfold – and our hearts go out to the people of this magnificent... Read More →
Talk about a sonic "bloom." Bloomreach, a leading content and search platform focused on commerce, just made some big noise by announcing a $175 million round of funding, skyrocketing the company's valuation to a whopping $2.2 billion. The investment – which follows a massive $150 million funding round in January 2021 – was led by Goldman Sachs Asset Management ("Goldman... Read More →
In the ever-expanding lexicon of the digital experience stack, there's never been a word more apropos than "headless." One might say it's perfectly cut for the job, describing a strange danse macabre betwixt the frontend presentation layer – the so-called "head" – and the backend functionality of an application framework. Put another way for horror movie enthusiasts: the head has been... Read More →
Bloomreach, a leading Digital Experience Platform (DXP), has announced their acquisition of Exponea, a Customer Data and Experience Platform (CDXP). This news comes just months after both companies publicized a formal strategic partnership. With the acquisition, Bloomreach could very well become the next SaaS “unicorn” of the digital experience stack, integrating their market-leading... Read More →
