Sitecore Names Steve Tzikakis as Chief Executive Officer

In a year that’s already seen major shifts in strategy from enterprise software vendors, Sitecore is shaking things up with the appointment of Steve Tzikakis as its new CEO.

Effective immediately, Tzikakis will take the reins from Mark Frost, who over the last three years successfully led Sitecore through a radical transformation of its business, transitioning to a multi-product company with managed cloud and SaaS offerings. Frost worked closely with the Sitecore Board of Directors during the past several months on the transition plan and will remain on in an advisory role.

Tzikakis is an experienced digital transformation technology leader with a strong track record for translating vision and strategy into world-class, go-to-market execution – and the ability to bring together teams and ecosystems to drive rapid growth. A 13-year veteran of SAP, Tzikakis spent the last five years as President of SAP’s South Europe, Middle East, and Africa region, spanning more than 43,000 customers, 19,000 partners, 4,700 employees, and 85 nationalities. While in this role, Tzikakis doubled business in the region.

This announcement follows a major release to Sitecore’s flagship products, Sitecore Experience Platform (XP) 10 and Sitecore Experience Commerce (XC) 10, as well as the launch of Sitecore Content Hub 3.4 – which offers enhanced Digital Asset Management (DAM) and smarter orchestration of images and video.

“Global Markets today are undergoing monumental shifts, and the need for digital experiences that fabricate and define Human Connections are becoming more important,” said Tzikakis. “Our customers and partners can expect to see us accelerate our global expansion plans and innovation of more market-leading cloud and SaaS solutions, while further increasing our customer-centric DNA.”

Given Tzikakis’ background and experience, it’s clear that Sitecore is shifting its focus to global reach and brand awareness. This may be due in no small part to rising opportunities within digital transformation. The market’s reaction to COVID-19 has resulted in significant turmoil and budget slashing, but areas like eCommerce have been bright spots as businesses adapt to new B2B and consumer behaviors. With a new product model and the introduction of managed cloud and SaaS, the company seems poised for growth.

About Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at