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Sitecore’s epic $1.2 billion growth plan keeps bearing its fruits, this time with the addition of a new SaaS DXP. Sitecore yesterday announced Sitecore Experience Manager Cloud – the first entirely cloud-native CMS offering the design flexibility, integration-friendliness, and authoring experience for business users to create and deliver personalized digital experiences. 

Sitecore’s new SaaS DXP, which is available for customers from today in most regions globally, is built on a composable architecture, so end users can buy best-of-breed products or an integrated platform that scales to support high volume content, visitor, and data processing needs. The composable approach enables brands to capitalize on Sitecore’s 1,200+ strong partner ecosystem, extensive developer network, and deep-rooted expertise in helping enterprise businesses manage and enhance the customer experience across all industries and regions.

The company also announced a range of new product updates that integrate recent acquisitions and the launch of a subscription-based learning resource. Sitecore Symposium, the biggest annual Sitecore event, was full of announcements, including a range of new product updates that integrate recent acquisitions and the launch of a subscription-based learning resource, all accompanied by John Legend’s singing performance. 

Sitecore’s $1.2B investment last year has been the largest capital investment in the martech space. The investment spurred a series of acquisitions of Boxever, Four51Moosend, and, lastly, Reflektion.

With the new SaaS DXP, customers can now configure and connect products through APIs as needed to gain faster time to value and have the ability to flex their creativity to create differentiation in the market faster than the competition. With microservices-based, cloud-native technology, the option to scale up or down and quickly change content across different channels is possible.

“Today’s announcement confirms our ambition to disrupt the market and help brands stay ahead with cutting-edge technology. Our recent acquisitions have been fundamental to building the most advanced composable platform available today, something we see as the future of DXP. Customer expectations are everchanging, so it is essential brands are empowered to work in real-time, adapting experiences to keep up with the demand. We’re supporting them with the technology to make this possible. By bringing our portfolio together in the cloud, brands can achieve this and enjoy a truly integrated, flexible, and scalable platform – delivering personalized experiences for their customers, whatever the channel.”

- Steve Tzikakis, Sitecore CEO

Below you can find a list of updates to Sitecore’s offering:

Sitecore Discover

Following the acquisition of Reflektion in September, Sitecore Discover empowers commerce businesses by adding individualized search and merchandising capabilities. 

With 93% of all online experiences starting with search, this is an essential update empowering brands to offer end-to-end, personalized experiences using AI-powered technology that understands and predicts customer patterns, context, and needs.

With Site Discover, you can deliver a 1:1 shopping experience with tailored search results and recommendations driven by AI in real-time.

Sitecore Personalize

Sitecore yesterday announced its new SaaS Personalization Engine powered by technology from the company’s Boxever acquisition. Boxever, a SaaS-based Customer Data Platform (CDP) providing decisioning and experimentation, allows Sitecore to enhance customer intelligence with AI-driven personalization tools. Personalize allows brands to experiment and be agile to customers’ evolving digital behaviors. The AI-based technology empowers digital leaders to deliver next-level, real-time experiences, optimize their conversion funnels and engage customers with relevant content and offers.

Sitecore Health Cloud

Sitecore Health Cloud is an offering of Sitecore Experience Platform in Microsoft Azure that caters to the specific intricacies of the U.S. healthcare market. The technology, which is scheduled to be HIPAA ready in Spring 2022, will empower providers to offer engaging and personalized patient experiences using data, delivering great healthcare services in a secure and compliant manner.

Sitecore Learning

Sitecore also announced three new tiered learning subscriptions – Essentials, Professionals, and Advanced – to help more professionals across the industry become Sitecore certified. Created to meet the demand for education that matches the speed of Sitecore’s DXP updates and additions, the resource will enable users to learn about products from online courses and instructor-led tutorials. They will also allow professionals to learn about other Sitecore products, opening up possibilities to expand and enhance their capabilities and address the challenge of siloed teams. To find out more about Sitecore’s learning resource, visit:

About Sitecore

Sitecore delivers a digital experience platform that empowers the world's smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies, including American Express, ASOS, Kimberly-Clark, L'Oréal, and Volvo Cars, rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at