Sitecore, the company that has redefined Web content management, announced today a game-changing platform and product group called the Customer Engagement Platform. The Platform enables organizations to manage the full customer experience and to create relevant and valuable customer conversations that engage, entertain, and inform.
“The Customer Engagement Platform is a major step towards Digital Intimacy and it marks the coming of a new era of online business,” said Michael Seifert, CEO, Sitecore. “This is not an evolution, it is a revolution. Our customers can achieve results that were otherwise not possible before. Moreover, they will be so much better informed on which marketing and outreach initiatives are bringing value to their organization and customers.”
The Customer Engagement Platform provides new and magical ways to orchestrate customer needs and solutions previously unattainable due to complexity hurdles. It does so through the addition of three new major and integrated products; Engagement Analytics, Engagement Automation, and the Personalization and Experience Editor.
Continue reading this story on CRM Critic: Sitecore Announces a New Era of Digital Intimacy with its Customer Engagement Platform