OmniUpdate, Inc., the leading web content management system (CMS) provider for higher education, has released version 9.3 of its web CMS, OU Campus. The release includes a Social Media Publish feature that allows authorized users to automate the publishing of content to Twitter. Publishing to other social media outlets is planned for a future release.
The new feature enables users to post or “tweet” from the CMS in conjunction with the creation or update of a web page. Updates can occur on an immediate or scheduled basis. In addition, users can link to multiple Twitter accounts or publish to only the desired accounts. OU Campus preserves a history of all tweets published from the CMS, allowing administrators to run reports of the tweets made by all users of the system.
The Social Media Publish feature comes on the heels of the OmniUpdate-sponsored research report, “Focusing Your E-Recruitment Efforts to Meet the Expectations of College-Bound Students.” The report revealed the increasingly influential role of social media on prospective college students: 33 percent of respondents have searched for schools on websites like Facebook, YouTube, MySpace, and Twitter; 74 percent stated a college or university should have a presence on these sites; and 76 percent thought schools should create their own private social networks.
Lance Merker, President and CEO of OmniUpdate, states, “The 2010 E-Expectations report came at just the right time and confirms that managing the convergence of web content and social media in higher education is more important than ever. We are excited about our Social Media Publish feature and its connection to Twitter, as it represents an exciting leap forward in our CMS capabilities and a simplification of the channel communication process for our customers.”
OmniUpdate provides higher education institutions with enterprise-class web content management system (CMS) solutions to easily and cost-effectively manage and enhance their web presence and take advantage of the latest web technologies. The company’s flagship web CMS, OU Campus™, is a secure and scalable solution offering a complete feature set, extensible tools, and deployment flexibility supported by remarkable customer service and extensive community resources. More than 550 college and university websites are managed using OU Campus.
For more information, visit www.omniupdate.com.