Nordic Capital Invests In Siteimprove, Plans International Expansion and Development

In yet another active week for technology movers and shakers, Nordic Capital has signed a deal to become the majority shareholder in Danish-based Siteimprove – an enterprise SaaS company with solutions for improving website governance and performance.

Founded in 2003, Siteimprove has been focused on web usability, providing an all-in-one, cloud-based Digital Presence Optimization (DPO) platform. Their suite of tools and services help organizations enhance their digital accessibility, data privacy, compliance management (such as GDPR), content quality and search engine optimization.

Leaders in Website Accessibility

Siteimprove has built a strong reputation around their industry-leading accessibility solutions, helping websites deliver an equitable digital experience to people with disabilities.

One key to Siteimprove’s growth has been an elevated demand for accessibility scanning and monitoring, as websites in places like the U.S. have been under fire for ADA compliance litigation – particularly in the public sector. As accessibility awareness has grown, Siteimprove has also matured its training and partner programs, and developed integrations with content management systems (CMS) to help accelerate adoption.

Additionally, Siteimprove’s SEO and analytics tools are powering digital marketing programs and helping brands to enhance their overall website performance. As more businesses pivot to digital transformation in a COVID-19 world, the value of search and website health are becoming more critical than ever.

Why did Nordic Capital Decide to Invest in Siteimprove?

Nordic Capital stated that Siteimprove has significant long-term growth potential, driven by increasing market penetration, expansion in key customer segments, and past investments in product development and platform solutions. Their goal is to fund Siteimprove’s continued innovation and expansion while elevating awareness for their social mission.

“We have long admired Siteimprove as one of the top SaaS companies globally, with great potential for further growth due to its world-class product offering, strong customer base, and expanding market coverage,” said Fredrik Näslund, Partner and Head of Technology & Payments, Nordic Capital Advisors.

“Nordic Capital will draw upon its significant experience and success in developing technology companies, working closely with the management team to continue Siteimprove’s journey as a strong and sustainable company. We are impressed by the Company and how its products reduce inequality in society by helping people with disabilities gain access to a digitalized world and drive growth across essential digital disciplines.”

More Acquisitions and Outside Investment

The last few years have certainly seen a “buying spree” across the digital experience and eCommerce landscape, with Adobe acquiring Marketo and Magento, Acquia receiving a major investment from Vista Equity Partners, and Episerver recently announcing its plans to acquire Optimizely.

In a fierce race to acquire customers and compete against commoditization, leading platforms are relying on M&A and outside equity to grow their market value. Leading enterprise platforms – from CRM to email marketing – also appear to be consolidating, offering more all-in-one solutions in a monolithic manner. MailChimp, ConstantContact, and Salesforce are just a few platforms that are now offering digital marketing, CMS, and other capabilities all in one place.

With this recent announcement, it appears Siteimprove is the latest player to enter the investment game in a world gone digital.


Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. The Siteimprove Intelligence Platform provides eye-opening insights that empower more than 7,500 teams to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance – all from one place. They also offer best-in-class technical support, academy courses, services, and technology integrations.