Netlify Headless Commerce Summit featured image

Netlify, a modern hosting and development platform for web applications and static websites, announced its third annual Headless Commerce Summit in London on May 23-24, 2022. The big news: this year's event will be live and in-person. But even if you can't make it in the realverse, you can also register for free and attend virtually.

The Headless Commerce Summit will take a deep dive into the fast-growing headless commerce ecosystem. Featured speakers – including digital leaders, web development experts, and top agencies – will share real-world case studies of how the headless commerce model has transformed their organizations. They will also provide tactical advice about building world-class e-commerce sites using a headless architecture.

Netlify was an early advocate of separating frontend design from backend business processes. By unifying the elements of the modern decoupled web, Netlify enables a 10X faster path to more secure and scalable websites and apps. 

As further evidence of the company's drive towards a composable, API-first future, Netlify joined the MACH Alliance as one of the first members of the organization's new "Enabler" category.

Headless Commerce: e-commerce on the Jamstack

So, what exactly is this headless commerce thing? We'll cover it at a high level below, but we've got a great article that goes deeper – and includes some of the top platforms on the market. 

Headless commerce is an architectural approach where, much like headless CMS platforms, the frontend "head" is separated from the backend "body." Content in a headless platform is delivered through APIs, displaying it across different devices and endpoints. A headless architecture enables teams to build and deploy faster, increase conversions, and differentiate their brand by decoupling backend services such as product information from the frontend experience.

headless commerce platform-digital experience platform diagram


Jamstack is a modern web architecture pioneered specifically as a companion to headless backend systems. It focuses on three core components: Javascript, APIs, and Markup (the "Jam" in Jamstack). For commerce companies, the benefits of a Jamstack architecture can include improved personalization and customer experience, better site performance, and the ability to iterate faster.

Originally coined in 2015 by Mathias Biilmann, CEO of Netlify, Jamstack has changed the trajectory of the web. Jamstack technologies provide nearly limitless choices to developers for designing rich customer experiences in web applications. Netlify unites different services to deliver MACH solutions, making it an ideal fit as an Enabler within the organization's ranks – delivering the workflow, expertise, and choice of tools for building solutions that reflect the MACH principles. 

Speaker lineup

At the upcoming event, speakers will discuss risks, concerns, and opportunities that commerce teams face today and use real-world case studies and stats to share best practices for shifting to and operating a headless commerce site using the latest technology. Sessions will explore modern headless journeys of famous brands, including PrettyLitter, Sennheiser, and others – including a noteworthy session given by  BigCommerce, AKQA, and Netlify on "The Business Case for Headless Commerce."

Here are a few of the speakers on the agenda:

  • Chris Bach – co-founder, Chief Strategy and Creative Officer, Netlify: "The Rise of Composable Commerce"
  • Debbie Ellison – Chief Digital Officer, VMLY&R Commerce: "The Future of Brands"
  • Steve Jenkins – Tech Lead, Tile: "How Tile's Migration to Headless with Netlify Enabled them to Customise the Customer Experience"
  • Nicolas Le Pallec – Executive Technology Director, Europe, AKQA: "Sennheiser's Large-Scale Migration to Headless Commerce"
  • Massimo Pegoraro – Technical Director, Atoms Studio: "How Salvatori Internationalised Their E-Commerce Store with Headless Commerce”

The Headless Commerce Summit is designed for anyone interested in building or learning about the future of e-commerce. Netlify will be joined by a number of industry-leading sponsors including Algolia, BetterCommerce,, Commerce Layer, commercetools, Crystallize, Kin+Carta, Last Rev, Magnolia, Shogun, Storyblok, Swell, and Uniform.

You can register for the event at Also, if you're curious about what to expect from this year's shindig, you can check out a summary of the 2021 Summit.

About Netlify

Netlify is the platform for building highly-performant and dynamic websites, e-Commerce stores, and applications. By uniting an extensive ecosystem of technologies, services, and APIs into one workflow, Netlify unlocks new team productivity levels while saving time and money while improving sustainability. 

As pioneers of the Jamstack movement, Netlify brings together all modern web frameworks, serverless functions, and edge computing into one platform to deliver unmatched user experiences. Millions of developers and businesses build with Netlify, from Fortune 500 companies like Unilever and Verizon to companies changing our digital experiences like Peloton and Twilio.