MACH Alliance MACH Two logo against geometric background

Things are heating up for the MACH Alliance as it prepares to host its annual global conference in Amsterdam. 

Kicking off the summer season, MACH TWO will be held June 13-14, 2023, and promises “48 hours of solid MACH” for attendees at the DeLaMar Theater – located in the heart of one of Europe's most iconic cities.

MACH TWO will focus on the "art & science" powering the future of business. The event will feature keynotes, workshops, and networking opportunities focused on MACH principles – and practical applications for executive leaders, technology decision-makers, and MACH practitioners.

The two-day event will offer a range of speakers across a variety of industries, each sharing examples of successfully “MACHifying” their tech stacks.

Meet the speakers

While more presenters are expected to be announced, the MACH Alliance has released the bios of five technology and business leaders speaking at the conference.

Jeff DeSandre – Chief Information Officer, AmerCareRoyal

Jeff is a results-driven technology executive with 15+ years of experience leading complex IT transformations. As CIO of AmerCareRoyal, Jeff spearheads innovative digital transformation initiatives that optimize operational efficiency and enhance customer experience. With a strong background in consumer goods, Jeff's strategic direction and technology solutions ensure alignment with business objectives. Jeff also sits on the advisory board for UCX.

Anca lordanescu – VP of Engineering, IKEA Retail

Anca is an award-winning engineering leader. As the VP of Engineering at IKEA Retail, Anca is leading the charge to transform IKEA into a retailer that provides products to consumers wherever and whenever they want by implementing agile, simple, and future-focused technologies. With a Ph.D. in Computer Science, Anca previously modernized the IT landscape at Maersk Line from a monolithic to a decoupled, microservice-based architecture. Actively involved in the "Women in Tech" community in Sweden and various programs around mentorship, diversity, and uplifting women and girls in the technology sector, Anca has been recognized as a top 100 Woman in Tech – and winner of the Digital Transformation Leader award 2022.

Mindy Montgomery – Associate Director of Product Marketing, ASICS Digital

Mindy has 20 years of experience in IT, strategy, and product/business management. As Associate Director of Product Marketing at ASICS Digital, she leverages her expertise in delivering innovative solutions across various industries and focuses on developing foundational infrastructure that advances ecosystem-wide solutions and creates exceptional customer experiences.

Hans Notenboom – Tribe Leader B2B Platform Experience & Conversion, Philips

Having spent the past 30 years working at the intersection of IT, innovation, marketing, new media, and digital technology, Hans is responsible for delivering the Philips global platform experience for healthcare customers – connecting digital marketing, eCommerce, and self-service portals. By decoupling internal complexity and technology from external customer experiences, Philips’ goal is to increase speed and agility and improve its ability to personalize the customer experience and create internal efficiencies. 

Dylan Valade – Head of Global eCommerce Technology, PUMA

Dylan is a technology leader with 20 years of experience defining digital transformation strategies and rolling out systems worldwide. He's a survivor of crises, mentoring teams through recessions, a bull market, and the pandemic-fueled e-commerce growth spree. At Puma, Dylan takes charge of budgets, infrastructure, applications, and business processes, serving millions of users on the web, apps, and marketplaces. He expanded PUMA's direct-to-consumer business from 7 to 25 markets and provided management consulting for digital transformation with packaged and custom software. Previously, Dylan created a SaaS content management system and multi-tenant hosting platform, leveraging it to start five businesses. 

MACHing your way to Amsterdam?

Fantastische! CMS Critic will see you there.

If you haven’t registered for MACH TWO, it’s not too late. Find logistics details, conference insights, and more when you register here.

About the MACH Alliance

The MACH Alliance is a [501(c)(6)] non-profit organization governed by an independent board and does not endorse specific vendors, members, or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS, and Headless. All MACH Alliance members meet certification principles that are published on the website. The MACH Alliance welcomes technology companies and individual industry experts with the same vision for the future. Learn more at, read here about MACH certification, and follow us on Twitter and LinkedIn.