EndPlay, Inc., a leading SaaS provider of Web Content Management (WCM) solutions, announced today a partnership with The Banyan Solutions Consulting Group (TBSCG), marking EndPlay’s international expansion into the European, Middle Eastern and African (EMEA) market. TBSCG builds and maintains online-centric solutions for some of the largest brands in the UK, France, Belgium, Poland and Switzerland, including Electrabel, Shell, LEGO, Felco SA and Bucks CC. Through the partnership, TBSCG will become the preferred hosting provider and official reseller of the EndPlay platform — meeting EMEA customer demand for cloud-based WCM solutions.
The strategic partnership will create new revenue and growth opportunities for both companies via solution licensing and support initiatives, with EndPlay leveraging TBSCG’s regional expertise to expand internationally. The partnership further cements TBSCG’s status as an innovative leader in content management, hosting, design and support services provided to some of the largest global brands.
“We’ve seen the need for cloud-based Web Content Management solutions firsthand in the EMEA market,” says Mark Andrews, CEO of TBSCG. “EndPlay is one of the most visionary companies in this space, and we look forward to hosting and implementing the EndPlay platform for our clients requesting a SaaS solution.”
EndPlay’s cloud-based WCM platform integrates, automates and intelligently delivers audio, video, text and rich media across brand websites and to virtually any end-user device for companies across media and entertainment/education spaces as well as retailers and CPG manufacturers. As an established reseller, TBSCG will support customers in migrating to or adopting the EndPlay platform. TBSCG will also work closely with EndPlay in building and maintaining localized hardware infrastructure.
“EMEA presents an incredible growth opportunity for EndPlay, and this partnership will enable us to establish an immediate and significant presence in the region,” said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President of EndPlay. “We’re bringing TBSCG to the cloud and, with more than a hundred established client relationships and a demonstrated understanding of content and Web presence, TBSCG is bringing EndPlay across the pond.”