Image of Contentstack logo with orbs floating with various integration partner logo icons

Nowadays, adding a shoppable storefront of plugins and third-party integrations might not seem novel for an enterprise CMS or DXP. But Contentstack is upping the ante by embracing a more composable posture in its new Contentstack Marketplace, which just launched yesterday.

According to the company's press release, Contentstack Marketplace will feature a hub for partners and customers to contribute to its community while providing an array of apps, extensions, and Starters – including one-click integrations for AI-powered search from Algolia, e-commerce solutions from BigCommerce, and media delivery from Cloudinary. 

With its Contentstack Marketplace, the company envisions an ecosystem where customers can adopt new functionality as their needs evolve, with lower investment and reduced risk.

Embracing MACH and the composable revolution

At the core of Contentstack's new Marketplace is the company's focus on composability. The headless CMS provider says that digital experience architectures require composable principles and a MACH (Microservices, API-first, Cloud-native, Headless) technology approach. In their press release, the company says organizations that successfully transformed their digital technology and practices are leapfrogging the competition with outstanding digital-first customer experiences. 

Contentstack also says that the move from a single-vendor platform model to a best-of-breed, composable stack requires "connective tissue" between the various products. The key in these distributed models is to enable connectivity, ensure interoperability, and harmonize customer support across the vendor ecosystem. To address these challenges, the Contentstack Marketplace will feature a multi-vendor support program called Care Without Compromise that helps reinforce these advantages across a composable digital experience stack.

"The monolith has shattered. The creation of this co-innovation platform facilitates the interoperability of composable digital experience stacks with Contentstack's award-winning CMS at the core," said Nishant Patel, chief technology officer for Contentstack. "Our Marketplace allows customers and partners to easily set up connectivity between adjacent technologies and share extensions and solutions across the Contentstack community; something that legacy will never allow them to do."

As a founding member of the MACH Alliance, Contentstack's Marketplace strategy appears perfectly aligned with the goals of the organization. Over the last 18 months, the MACH alliance has made a significant imprint on the CMS, DXP, and digital experience industries by trumpeting the values of composable architectures and elevating the conversation around the tenants of MACH. With over 40 members in its ranks, the MACH Alliance continues to grow its influence by adding pure-play composable vendors and market enablers that support the mission of the composable community. 

Powering a true no-code marketplace experience

Along with the monolith, Contentstack is attempting to shatter the typical CMS and DXP marketplace model by equipping users with one-click capabilities that accelerate and streamline the integration experience. 

While the concept of a "marketplace" suggests off-the-shelf simplicity, it is often an illusion. In most cases, marketplaces are just repos for code and installation guidelines that still necessitate intensive integration support from an in-house IT team. Along with the additional cost and time to implement new features, many of these integrations place the burden of security on the customer – not the platform. 

According to Contentstack, its new Marketplace will provide integrations and extensions that are pre-built and follow a no-code installation process. Additionally, developers can use Contentstack's newly released design framework Venus and its library of prefab components to quickly and easily build solutions in the native Contentstack user experience. This allows customers to accelerate their integration from weeks to days – or even minutes. 

Contentstack Marketplace and its ecosystem of apps are available to all Contentstack customers at no additional cost, enabling enterprise developers and business teams to build and deploy content across multiple channels and touchpoints in their consumer journeys. With a focus on accelerating "idea-to-life," Contentstack's built-in collaboration tools also aim to help businesses keep content and customer experiences fresh. 

About Contentstack

Contentstack – the pioneering Agile Content Management System (CMS) – empowers marketers and developers to collaborate around content like never before. Together, they can orchestrate superior customer journeys and deliver dynamic digital experiences across channels, audiences, brands, and regions. Companies such as Chase, Express, Holiday Inn, Icelandair, Mattel, McDonald's, Mitsubishi, Riot Games, Sephora, and Shell trust Contentstack to power their most critical content experiences. Famous for its Care Without Compromise™, Contentstack has the industry's highest customer satisfaction. As a founder of the MACH Alliance, Contentstack advocates for open and composable technology that is Microservices-based, API-first, Cloud-native SaaS, and Headless.