As I'm sure you already know, given the amount of coverage in the media about this story, Yahoo has purchased the extremely popular microblogging platform, Tumblr for $1.1 Billion dollars.
Given Yahoo's rather checkered past, what do you make of this purchase? How do you think it's going to affect Tumblr as a platform? What do you think it will do to Tumblr's "cool factor"?
Yahoo hasn't had the best luck with acquisitions. It picked up Delicious and basically destroyed the popular bookmarking platform. Sure, it still exists and is used but it's a shell of its former self. The same applies to the former web darling, Flickr.
Imports have actually spiked on the rumors even though it’s Sunday: normally we import 400-600 posts an hour from Tumblr, last hour it was over 72,000
Now, having said that, this is really a drop in the bucket to Tumblr who boasts a huge 109.5 million blogs on the platform but if the migration keeps up (and I'm sure we'll find out soon enough if it does) then this could be a sign of bad things coming.
Personally, I'd like to see Yahoo! pull this one off correctly. As long as they keep their horrible Yahoo! sign in away from Tumblr and don't try messing with the serving of ads on the platform, Tumblr could very well benefit from this arrangement.
I think, however, that the reason people are jumping ship is because normally when acquisitions like this occur, it's only a matter of time before the services fades away (take Posterous for example)
That's my opinion on the matter. What's yours?
Mike Johnston Author
Mike started CMS Critic in 2008 and has become a recognizable face and valued expert in the world of content management. He has worked with many small business and enterprises to establish their online presence and to assist with marketing strategies. If you are interested in working with him, drop him a line.