sdl 6 posts

Interview with Ian Truscott of SDL about the Bemoko Acquisition

Interview with Ian Truscott of SDL about the Bemoko Acquisition

By Mike Johnston March 13, 2013 (Updated: June 6, 2013) Interviews  Comments

As you may have heard, SDL recently acquired mobile web solutions provider Bemoko to enhance their Tridion content management system. To help us understand what it was that made this acquisition attractive to SDL, we decided to speak with VP of Product Marketing for SDL Content Management Technologies Division, Ian Truscott.Why did SDL feel it was necessary to purchase bemoko as opposed to implementing their own solution? Good question.… Read More →

Global Customer Experience is the New Battleground for Business

By Mike Johnston September 24, 2012 (Updated: May 31, 2013) News & Headlines  Comments

SDL has today released a report commissioned with Forrester Consulting that explores the six disciplines that companies should follow to overcome the challenges faced when managing customer experience on a global scale. As technology enables more companies to sell to more markets more quickly, the individual customer experience becomes harder to manage. Getting the customer experience right, when product differentiation is not always clear, will be the next big challenge for global organizations.The digital revolution, driven by the internet has permanently altered the global economy.… Read More →