Percussion Software and DivvyHQ today announced a strategic partnership designed to provide content marketers with a complete web content workflow—from concept to publish. This agreement will enable content marketers to connect content ideation and editorial planning with the unique workflows of their content production and publishing processes.
According to the Content Marketing Institute/Marketing Profs 2013 Content Marketing Benchmark study, 45% of respondents intend to increase their 2013 spending on content marketing, and 64% of respondents struggle with producing enough content. Further complicating this content marketing focus, managing the content production process has historically been relegated to an antiquated spreadsheet and collaboration through email. Through the partnership, DivvyHQ and Percussion are solving this problem by connecting the gap between content planning and content publishing.
“There is no doubt that content marketers continually struggle with finding high quality content, managing the production of that content, and then getting that content published rapidly to all of their web properties,” said Robert Rose, senior contributing analyst, Digital Clarity Group. “This partnership between Percussion and DivvyHQ enables content marketers to go beyond spreadsheets to better manage the editorial process and streamline content production to accelerate their content marketing strategy.”
As the only web content management product developed for content marketers, Percussion CM1 enables content marketers to easily create and publish more content more rapidly across their web properties than ever before. With DivvyHQ integrated into Percussion CM1’s dashboard, the content marketer will be able to utilize Divvy’s robust calendaring interface and collaboration tools to better manage the planning and production of all types of content across their organization.
“We regularly talk with content marketers who are grappling with the challenge of physically getting content from the “ideation” stage quickly through the content publishing stage,” said Aaron Dun, vice president of marketing and strategy, Percussion Software. “By connecting the DivvyHQ editorial calendar tools with Percussion’s highly flexible content management system, content marketers will be able to speed up their content production cycles. And more content published more rapidly translates into more content engagement to deliver on the end-promise of a sound content marketing strategy.”
Added Brody Dorland, Co-Founder of DivvyHQ.com: “Prior to building Divvy, we were a content marketing agency that always felt the pain of using Microsoft Excel to maintain a high-volume content and social media marketing effort. Since then, we’ve seen how this pain is shared by most content marketers across the globe. Divvy has certainly eased the pain of content planning, but now we’re excited to further close the publishing loop with a killer CMS that’s been built specifically for content marketers.”
Available now, joint Percussion and DivvyHQ customers are eligible for special discounts including 10% off the purchase of Percussion CM1 and six months free of DivvyHQ. The two companies are showcasing the integration at the Gilbane Boston Conference November 28th through the 29th. To learn more about Percussion and Divvy, or to get started today, visit www.percussion.com/divvyhq
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