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Mollom Releases New Content Moderation Platform

By Daniel Threlfall March 26, 2013 News & Headlines  Comments

Mollum

Acquia, the enterprise guide to Drupal and the developers of Mollom, just announced the release of its new content moderation platform. Mollum is a Content Moderation Platform service that analyzes content quality on a website  and filters out spam or inappropriate messages. Content moderation is a challenging and time-consuming job, but Mollom's advanced solution makes the task quick and easy.

According to one of the developers, Dries Buytaert (of Drupal fame), "I feel like we've secured our place as the leading enterprise-ready content moderation system." The new rollout is the climax to two years of development, 600 beta testers, and millions of filtered comments.

What's New in Mollom

Users of Mollom are accustomed to its vast power to control website input (social, comments, forums, etc) with ease and accuracy — accuracy to the tune of 99.98%. The new platform provides the following major benefits:

  • Easy to manage teams. The task of moderation is never a one-man show. Now it's easy for admins to add moderators, analyze their performance, gain at-a-gance view of their overall work, and make sure that they're keeping up with filtering standards.
  • Instant automatic moderation. One of Mollom's biggest advantages is its ability to scrub spam without a trace. Only the "ham" comes through, making the moderator's job easy and fast.
  • Customization. Mollom now has the power of customization. Users can set up a specific set of parameters for a site, thus creating specific spam or profanity scores. Customizing is as easy as dragging a score bar up or down.
  • Multi-site control. Mollom is an enterprise level solution. Customers can manage literally hundreds of sites. For agencies, reputation management consultants, or big brands with tons of web properties, this is a dream come true.

The Mollom Solution

Companies, especially bigger ones, are often the targets of damaging spam. According to some estimate, 90% of the content submitted to websites is spam. Manually filtering such spam would require the full time and attention of dozens of employees — and a boring job it would be.

Mollom makes it easy, and excises thousands of comments a minute. The site's homepage has a ticker, which at the time of writing, registered over 2.28 billion spam sites caught across more than 61,000 sites. Such large scale filtering allows companies to weed out harmful commentary, and improve their social credibility across the web. "With the Mollom Content Management Platform, organizations can manage social content with the confidence that their brand will be protected with our enterprise-ready content assurance solution," says Tom Erickson, CEO of Acquia.

Mollom is one of the few moderation systems that works really well and does so on a massive scale. The product is becoming more and more important in an era when social is incredibly important, and when moderation is crucial to a brand's integrity.

About Acquia

Acquia provides enterprises with the freedom to create extraordinary web experiences based on Drupal, the open source platform that integrates content, community and commerce. Offering a variety of SaaS solutions specifically designed for Drupal, Acquia gives global organizations the unparalleled ability to rapidly deploy and manage multichannel content across web and mobile devices. Co-founded by Drupal project's creator in 2007, Acquia has helped more than 2,500 companies including Twitter Warner Music Group, Humana, Stanford University, Mercedes-Benz and the New York MTA, to grow and scale their digital experiences with confidence. Acquia was recently named the number one software company in the 2012 Inc. 500 and was named one of the 100 most promising companies in America by Forbes Magazine.  For more information visit www.acquia.com or call +1 781 238 8600. Acquia is a registered trademark of Acquia, Inc.

View Mollom's Press Release

Read about it on Mollum's blog.

If Mollom is new to you, check out the three and a half minute video intro here:

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Daniel Threlfall

Daniel Threlfall Author

By Daniel Threlfall - Since it's hard to make a living drinking coffee, I instead write about tech. And I drink coffee. I'm concentrated in web design, good CMSs, SEO, bad CMSs, social media. And I drink a lot of coffee. No cream, no sugar. You can find Daniel on Google+, and Twitter.

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