Once a customer has finished purchasing the items they wanted from your site, you need to keep them coming back. Otherwise, you could potentially lose that customer forever.
So, how do you keep them interested? How do you remain relevant to them?
You need to nurture your leads to keep them going through the sales funnel, and that takes more than just a solid branding strategy and quality products.
That’s where Wishpond becomes useful.
Wishpond is a lead management tool that has a wide array of additional tools integrated into the platform. This makes it easier to take a look at your leads and guide them back through the sales funnel so they buy more products from your eCommerce store.
Check out this review to determine if Wishpond is the right tool for you and your business.
One of the primary features of Wishpond is the ability to generate and test out your own landing pages. Wishpond does this differently than other platforms in that they’ve designed these pages in a way that is likely to increase the number of leads you generate for your business.
Once you click on the landing page option from your Dashboard, you are brought to this page. They have a whole host of templates to choose from, with options for either PC or mobile.
Click on one of the many templates, and you can easily dive in and get started on the creation of your landing page.
Once you have your landing pages going, the backend allows you to conduct A/B split testing and figure out which campaign is performing the best.
Users can also go a tab over, and get a closer look at how their landing pages are performing. It gives you all of the important stats about your leads, even breaking it down by date. You can then manage your leads for more effective nurturing, including putting them into separate lists.
This dashboard allows your lead lists to be either imported or exported, which would definitely make marketing efforts easier and more effective.
Wishpond offers some excellent email automation tools, making it easier to really nurture the existing leads on your list.
At the bottom left corner of the of the Automation dashboard, you have the option to create a new workflow.
From there, you’re taken to the above dashboard. This gives options for all of the ways to nurture those leads, from creating a standard workflow to sending out an abandoned cart email.
Regardless of which workflow you choose to automate, you can completely tailor them to your exact standards. You can choose from a whole range of conditions, so your automation starts exactly when you want it to, or when you need it to.
One of the biggest features that works in Wishpond’s favor is the fact you can easily set up these emails in just a few hours, and then keep them running and generating leads long after they’ve been sent out.
Contests and Promotions
One of the best features of Wishpond that you are unlikely to find in most other lead management tools, is the ability to run contests and promotions.
For example, let’s say you want to set up and run a photo contest to promote a new set of headphones you’re selling on your website. You can design the campaign directly through the Wishpond dashboard, and then integrate it seamlessly and effortlessly.
This feature is very straightforward and easy to use, even for those who are not designers or very tech-savvy.
The modules for these contests and promotions even offer pre-designed templates, so you can just pick one, add your content, and run it without hassle.
Wishpond has three pricing plans to choose from, and each of them offers a free 14-day trial that lets you test things out without having to commit right away.
While these plans are a bit pricey, Wishpond has plenty of features that many users would find to be worth the price.
The Starting Out plan is $49 per month and offers unlimited landing pages, unlimited social contests, unlimited popups, email drip campaigns, marketing automation, custom CSS, and up to 1,000 leads.
The Rapid Growth plan is $199 per month and comes with all of the aforementioned features plus first-in-line customer support, free implementation coaching ($1,500 value), unlimited user accounts, and 10,000+ plus leads. The more leads you have, the more the price goes up.
All of the plans offer integrations with popular email marketing tools, such as MailChimp and Salesforce, landing pages, marketing automation, website popups, various forms, and the ability to do A/B testing.
Customer Service / Support
From the homepage, users can scroll to the bottom and find a whole section called Resources, as well as a separate section for Support.
From there, users are taken to the screen shown above, where they can type in their issue or click on one of those blue boxes to be taken to that particular type of help.
The first two pricing plans offer support via chat and email, and the phone support comes when users sign up for the highest pricing plan. The support team seems to be quite responsive, and the website has a whole host of tutorials, articles, and webinars users can check out for help with the lead management process.
The chat box is particularly helpful, especially for those with disabilities that do not make it possible (or at least difficult) to speak on the phone.
Overall, Wishpond is easy to use and has plenty of options for those looking to convert and gain more leads. It also makes it easy to understand what their audience is most responsive to and engages with, which would enable them to adjust their site copy and other marketing collateral.
Some may find it pricey, especially those who need more leads. The final pricing plan is already steep, and the price jumps substantially with each amount of leads. This could be an issue for some people, depending on their company’s budget.
However, the additional tools for email marketing, promotions and contests, landing pages, popups, and forms do make a big difference and set Wishpond apart from other lead management tools.