Squarespace had perhaps one of the most unusual ads during this year’s Super Bowl. Featuring Jeff Bridges, the ad focused on Mr. Bridges saying “OM” while sitting beside a sleeping couple, watching them sleep.
While it is admirable that they are attempting to help promote and support Mr. Bridges endeavor to sell his album of relaxing sounds and vocalisms to support charity, the video ends up coming across as not only baffling as an advertisement but also creepy (at least to this guy).
I personally see it as a hugely expensive waste of advertising dollars. Not only that, but if anything, I see it as driving people away from the product, not towards. Perhaps I’m wrong.
What do you think? Does this make you want to Sign up for Squarespace?