Reverse Proxy is the tool performance marketing agencies need — in order to keep up with the changing mobile web. Simply put — Reverse Proxy creates a mirror image copy of the advertiser’s website with all of the content the same, except phone numbers can be replaced with call tracking and the ability to add embedded analytics is a lot easier. DevHub’s proxy technology can read a current site/ landing page’s content and can replace key actions with those that are measurable i.e.… Read More →
CMS & Marketing Software
Articles and reviews surrounding software including but not limited to: web development software, operating systems, business software and more.
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I often get the question “What is an enterprise web content management system (WCMS)?” with the subtle insinuation that I must differentiate a WCMS from an enterprise WCMS. To begin, enterprise is not just a buzzword that we’ve appended to the WCMS acronym to charge more money; it actually has a very powerful and paramount meaning to larger organizations and government entities that handle sensitive data, manage a portfolio of digital properties, and require the highest levels of scalability, availability, security, and redundancy.… Read More →
If you’re a business targeting visitors in non-English-speaking countries, providing multi-lingual sites is probably a necessity. Or, you may just see it as a nice-to-have that could potentially bring additional leads or revenue. Either way, building multi-lingual sites comes with its own set of challenges and considerations; it’s not as simple as clicking “translate”. Read More →
You’re launching a new business and you want to create a mobile application for you or your customers? Many tools exist to achieve it, but do you know the differences between them and what it implies for your business?… Read More →
When deciding to build a new website, many businesses’ first question is: what CMS should I choose? But picking a CMS isn’t about choosing whatever the best CMS in the market is. Every company’s needs are different and, accordingly, different CMS platforms will be best for different companies.
Many companies also get stuck in the idea of whether to choose a proprietary or an open source solution, or to find a platform that is specifically catered to their industry. Although these can be helpful things to think about, they can also be counterproductive if they take away from choosing the best CMS platform for you. In fact, going for a platform that isn’t an obvious choice for your industry may lead to great ideas you hadn’t considered. Read More →