Every business owner wants to expand and grow their client base, and email marketing is one of the most powerful tools for both getting and nurturing leads. A few years back, there were a lot of marketers who loudly declared email marketing was a thing of the past. Yet, they were obviously wrong. Email marketing is evolving as rapidly as the rest of technology, and helps ensure you get one of the highest returns on the resources you’re investing in your marketing efforts. However, you know not every email is going to get opened.… Read More →
Sales & Marketing
Articles and reviews surrounding sales and marketing including but not limited to: CRM Reviews, Articles, News and related products.
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When starting a new business, step one is to find out what software you'll need to run your business. Once your business is growing it will be much more difficult to create the technological foundation on which your business will continue to grow. Starting with the right software that suits the needs of your business will get your business intelligence funnel started from day one, instantly providing data you can use to make informed business decisions. Equipped with this data, you can determine what software, campaigns, and content are causing growth and what isn't.… Read More →
Today, RedPoint Global, a leading provider of data management and customer engagement technology, introduced the RedPoint Customer Engagement Hub™ (CEH) solution, helping enterprises overcome the challenges caused by the gap between ever-changing customer expectations and the actual experience brands deliver. The RedPoint Customer Engagement Hub enables brands to continuously connect with customers in a highly relevant way and ubiquitously deliver the promise of the brand across all touchpoints.… Read More →
As an eCommerce business, one of your main challenges will be keeping your sales up and finding new revenue opportunities. But there is so much you can do to actually streamline your business processes around maximizing your existing sales and revenue channels. Read More →
Look. Marketing is way more difficult than most people realize. But, that doesn’t mean it’s impossible. You’ve got the products. You’ve got the website. You’ve got the payments all set up, and you’ve got everything ready to be packaged and sent out. Now, all you’ve got to do is bring in some website traffic and convert your visitors into paying customers. It won’t happen overnight, and it will be a challenge.… Read More →