Three Key Trends That Will Impact Web Content Management in 2009

During this survey, they identified three key trends that they feel will impact Web Content Management in 2009.

In the survey of 83 U.S. web content management customers, Sitecore found the number of organizations implementing Web 2.0 functionalities increased by over 250 percent.

Enterprises are finding that it is important that they make it easier and quicker for people to share news, have discussions and get information via social networking tools. The ability of Sitecore’s Web CMS to effortlessly add applications such as wikis, forums, blogs and surveys has helped its customers meet their social computing goals. Although Web 2.0 has been a recurring topic in the press, Sitecore’s survey now indicates integration with websites is rapidly growing and expects that it will see continued strong growth in 2009.

Another growing trend is the integration of portals with public websites. The predominant type of portal being integrated with Sitecore’s public websites was Microsoft’s SharePoint, with a 100 percent growth rate in portal to public website integrations noted. While content sharing is a stated goal of many web projects, to see such a high growth rate of actual implementations indicates the trend is now established.

The final key trend was the use of web content management to integrate e-commerce tools into websites. The percent of such
integrations increased 39% year to year, with the two most frequent e-commerce solutions used being Microsoft Commerce Server and InSite Commerce.

Ecommerce is becoming increasingly popular as is the need for B2B as opposed to business to customer marketing. In fact, there has been a drastic increase in the profit margins of most ventures that focus on business to business transactions.