Mary Kathryn Patterson

By Mary Kathryn Patterson

May 17, 2023

“We all enjoy a good story. And we keep coming back to really good stories, regardless of whether or not we know how they end.” In the first minute of the documentary-style film “The New Art of Storytelling: A Look at the Future of Content,” Dr. Jodie Whelan, Associate Professor of Marketing at York University, sets an undeniable tone with these words. It’s an observation that... Read More →


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