personalization

Paris Tuzun

By Paris Tuzun

February 28, 2022

Talk about a sonic "bloom." Bloomreach, a leading content and search platform focused on commerce, just made some big noise by announcing a $175 million round of funding, skyrocketing the company's valuation to a whopping $2.2 billion. The investment – which follows a massive $150 million funding round in January 2021 – was led by Goldman Sachs Asset Management ("Goldman... Read More →

AIBloomreachDXPe-commerceecommercepersonalization
CMS Critic Staff

By CMS Critic Staff

January 6, 2022

Just before Christmas, Optimizely – a leading digital experience platform (DXP) provider – delivered a gift that we're still unwrapping: an integrated version of its B2B Commerce Cloud and Content Cloud products. OK... so maybe the other schwag under your tree had a bit more pizzazz. But this tidy pairing brings some real power to brands, particularly those looking to reach audiences with... Read More →

cloudCMSDXPe-commerceheadless cmsheadless commerceOptimizelypersonalization
CMS Critic Staff

By CMS Critic Staff

December 22, 2021

Talk about welcome news. Earlier in December, Optimizely – a leading digital experience platform (DXP) – announced a definitive agreement to purchase Welcome, a content marketing (CMP), marketing resource management (MRM), and digital asset management (DAM) platform. Yes, that's a lot of three-lettered acronyms for one sentence... While the DXP juggernaut is no stranger to... Read More →

CMPCMSContent Marketing PlatformDAMDigital Asset Managementdigital experience platformDXPMarketing Resource ManagementMRMpersonalization

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