Last week, Portland-headquartered SheerID announced a new partnership with composable commerce vendor commercetools. The goal: help merchants create better personalization and more relevant offers and promotions for consumers based on identified customer segmentation. “Our partnership with SheerID further demonstrates our commitment to providing our merchants with access to market-leading... Read More →
Talk about a sonic "bloom." Bloomreach, a leading content and search platform focused on commerce, just made some big noise by announcing a $175 million round of funding, skyrocketing the company's valuation to a whopping $2.2 billion. The investment – which follows a massive $150 million funding round in January 2021 – was led by Goldman Sachs Asset Management ("Goldman... Read More →
Just before Christmas, Optimizely – a leading digital experience platform (DXP) provider – delivered a gift that we're still unwrapping: an integrated version of its B2B Commerce Cloud and Content Cloud products. OK... so maybe the other schwag under your tree had a bit more pizzazz. But this tidy pairing brings some real power to brands, particularly those looking to reach audiences with... Read More →
Talk about welcome news. Earlier in December, Optimizely – a leading digital experience platform (DXP) – announced a definitive agreement to purchase Welcome, a content marketing (CMP), marketing resource management (MRM), and digital asset management (DAM) platform. Yes, that's a lot of three-lettered acronyms for one sentence... While the DXP juggernaut is no stranger to... Read More →
