Amplitude, a digital optimization platform trusted by leading brands like Ford and Walmart, today announced the launch of two new tools: Experiment Results, a new feature of Amplitude Experiment, and new innovations within the Amplitude Analytics suite – including Campaign Reporting. These new tools will enhance Amplitude's insights around digital optimization and growth... Read More →
In its early days, the Cloud was focused on helping businesses scale their capacity and trade CapEx for OpEx. Now, it's helping organizations leverage advanced services like AI and machine learning that enhance optimization and personalization. On that note: Optimizely, a leading digital experience platform (DXP) provider, announced that it has entered into a strategic partnership with... Read More →
In another dramatic shift to the content management and digital experience landscape, Episerver has announced its plans to buy Optimizely. Episerver, the customer-centric digital experience platform, is recognized as a leader in the Gartner Magic Quadrant for Digital Experience Platforms. With the acquisition of Optimizely, an innovator in experience optimization, Episerver appears to be ramping... Read More →
