Siteimprove, the enterprise SaaS company with solutions for improving website governance and performance, announced the findings of a new Forrester TEI study – demonstrating that their platform delivered a 275 percent return on investment (ROI) over three years for a composite organization. The study also suggests that the Siteimprove investment could be paid back in less than six months... Read More →
If there's one company that's cornered the market on intuitive names, it's GatherContent. As their moniker suggests, they are a platform that brings together, well... content. But along this journey, they're also connecting the people, processes, and technologies that make "Content Operations" a real phenomenon. And let's face it: with so much content distributed across an expanding array... Read More →
In yet another active week for technology movers and shakers, Nordic Capital has signed a deal to become the majority shareholder in Danish-based Siteimprove – an enterprise SaaS company with solutions for improving website governance and performance.Founded in 2003, Siteimprove has been focused on web usability, providing an all-in-one, cloud-based Digital Presence Optimization (DPO) platform.... Read More →
In another dramatic shift to the content management and digital experience landscape, Episerver has announced its plans to buy Optimizely. Episerver, the customer-centric digital experience platform, is recognized as a leader in the Gartner Magic Quadrant for Digital Experience Platforms. With the acquisition of Optimizely, an innovator in experience optimization, Episerver appears to be ramping... Read More →
If you’re a digital marketing professional, you’re probably familiar with the Martech 5000 “Supergraphic” that’s published annually by Chiefmartec.com. It depicts the complete landscape of marketing technologies across a range of categories such advertising, content management, eCommerce, and more – all with tiny, painstakingly positioned logos.Now, if you haven’t seen this graphic... Read More →
