Marketing isn’t the easiest thing in the world. Go around and survey a bunch of business owners, and they’ll undoubtedly tell you how critical marketing is to building consumer-brand trust and building a solid relationship with their customers. This is because marketing and sales go together like mac and cheese, and is the foundation that keeps companies strong and able to continue... Read More →
So you have managed to choose a CMS, perfect your website design, and invest in some banner advertising. But despite your efforts, your traffic remains frustratingly low. By definition, a content management system is built to manage content first and foremost. Some CMS do come bundled with extra functionality, but if you're serious about your marketing efforts, you'll need to find ways to... Read More →
Marketing automation can be a great way to streamline your marketing processes, but those processes have to actually be in place to begin with, before they can ever be streamlined. Without a solid content marketing strategy driving your business forward, your marketing automation efforts will be pointless. Of course, it’s tempting to simply ‘switch off and turn to marketing... Read More →
A streamlined implementation process is essential for marketing automation success. When utilized to its full potential, marketing automation will be a highly valuable asset to your organization; but if you haven’t implemented it properly, you’ll end up seriously disappointed with the outcome. Getting things right from Day 1 is the best way to start, so I’ve put together 5 steps... Read More →
Producing premium content is one thing, but maximizing its performance potential is whole other ball game. After carefully planning out the content marketing strategy for your company, you’ve likely got your content management system (CMS) up and running. While your CMS has been effective for your business thus far, it could yield even greater benefits when it is integrated with the right... Read More →
