"Composable" is becoming the operative word across the DXP marketplace. And rightly so: a composable platform has huge benefits, enabling users to build dynamic web and app experiences more efficiently by reusing content and other components that can be personalized at scale. Composable systems also allow for more iterative testing across multiple variants, enabling marketers to optimize... Read More →
The concept of a "composable enterprise" is becoming more popular as digital transformation enters its next wave. And it makes sense: leading up to Covid, digital stacks were already becoming decoupled and less monolithic, all driven by the rise of the open API. Add a global pandemic, and the hyper-accelerated pace of transformation resulted in more systems "talking" to each other – and... Read More →
In another dramatic shift to the content management and digital experience landscape, Episerver has announced its plans to buy Optimizely. Episerver, the customer-centric digital experience platform, is recognized as a leader in the Gartner Magic Quadrant for Digital Experience Platforms. With the acquisition of Optimizely, an innovator in experience optimization, Episerver appears to be ramping... Read More →
If you’re a digital marketing professional, you’re probably familiar with the Martech 5000 “Supergraphic” that’s published annually by Chiefmartec.com. It depicts the complete landscape of marketing technologies across a range of categories such advertising, content management, eCommerce, and more – all with tiny, painstakingly positioned logos.Now, if you haven’t seen this graphic... Read More →
Check the product out at the store. Buy it online. Have it delivered at the doorstep of your home or office. The omni-channel retail experience is becoming increasingly ubiquitous, and businesses are going all out to develop smarter, more seamless engagement strategies for the ‘post-digital’ world.More and more retailers are beginning to understand that merely having a presence... Read More →
