The concept of a "composable enterprise" is becoming more popular as digital transformation enters its next wave. And it makes sense: leading up to Covid, digital stacks were already becoming decoupled and less monolithic, all driven by the rise of the open API. Add a global pandemic, and the hyper-accelerated pace of transformation resulted in more systems "talking" to each other – and... Read More →
In another dramatic shift to the content management and digital experience landscape, Episerver has announced its plans to buy Optimizely. Episerver, the customer-centric digital experience platform, is recognized as a leader in the Gartner Magic Quadrant for Digital Experience Platforms. With the acquisition of Optimizely, an innovator in experience optimization, Episerver appears to be ramping... Read More →
If you’re a digital marketing professional, you’re probably familiar with the Martech 5000 “Supergraphic” that’s published annually by Chiefmartec.com. It depicts the complete landscape of marketing technologies across a range of categories such advertising, content management, eCommerce, and more – all with tiny, painstakingly positioned logos.Now, if you haven’t seen this graphic... Read More →
Check the product out at the store. Buy it online. Have it delivered at the doorstep of your home or office. The omni-channel retail experience is becoming increasingly ubiquitous, and businesses are going all out to develop smarter, more seamless engagement strategies for the ‘post-digital’ world.More and more retailers are beginning to understand that merely having a presence... Read More →
Marketing isn’t the easiest thing in the world. Go around and survey a bunch of business owners, and they’ll undoubtedly tell you how critical marketing is to building consumer-brand trust and building a solid relationship with their customers. This is because marketing and sales go together like mac and cheese, and is the foundation that keeps companies strong and able to continue... Read More →
