"Toto, I've a feeling we're not in Kansas anymore..." Those words uttered in the 1939 film The Wizard of Oz have come to mean a lot of things, but chief among them is “we’ve entered unfamiliar territory.” And while we’re not in a strange new land somewhere over the rainbow, there are certainly huge changes coming to the largest data analytics platform in the world – and that might... Read More →
For better or worse, Google has a long history of "optimizing" things. And not just on the tech side of the fence. Consider how Alphabet – the publicly traded parent of the search giant – split its stock in 2022 to improve its market capitalization. The company has a market cap of over $1 trillion and is still considered one of the most valuable on the planet. But the move made it even... Read More →
College basketball wasn't the only madness in March. Last month, we saw a bevy of action across the court as platform players "picked and rolled" (that's a basketball term, BTW) around their position on Gartner's 2022 Magic Quadrant for DXPs. Gartner's annual analysis of digital experience platforms can have both a validating and chilling effect on vendors. While Acquia and Optimizely continue... Read More →
When any web or digital professional thinks “analytics,” the first name that comes to mind is Google. And for good reason: the Google Analytics platform is the most widely used on the planet. Every day, millions of individuals and organizations rely on Google’s insights as their “source of truth,” helping them to better understand their customers and improve their digital... Read More →
