Talk about welcome news. Earlier in December, Optimizely – a leading digital experience platform (DXP) – announced a definitive agreement to purchase Welcome, a content marketing (CMP), marketing resource management (MRM), and digital asset management (DAM) platform. Yes, that's a lot of three-lettered acronyms for one sentence... While the DXP juggernaut is no stranger to... Read More →
It's clear that Lars Petersen likes acceleration. That's apropos when it comes to delivering digital experiences, which his company Uniform is focused on doing. Now, it seems his quest for speed has accelerated the track to funding as well. In just 15 months, Uniform – a new breed of headless composable digital experience platform – announced that it has raised a $28 million Series... Read More →
Kentico has been helping to shape the CMS landscape for almost two decades. A timeline on their website suggests that the company was born prior to 2004, out of the senior thesis of Petr Palas – Kentico's founder and CEO. It even spins lore about this hallowed thesis living on a floppy disc somewhere, presumably in an underground vault, where it acts as the company's "lucky charm." A lot has... Read More →
"Composable" is becoming the operative word across the DXP marketplace. And rightly so: a composable platform has huge benefits, enabling users to build dynamic web and app experiences more efficiently by reusing content and other components that can be personalized at scale. Composable systems also allow for more iterative testing across multiple variants, enabling marketers to optimize... Read More →
Sitecore’s epic $1.2 billion growth plan keeps bearing its fruits, this time with the addition of a new SaaS DXP. Sitecore yesterday announced Sitecore Experience Manager Cloud – the first entirely cloud-native CMS offering the design flexibility, integration-friendliness, and authoring experience for business users to create and deliver personalized digital experiences. Sitecore’s... Read More →
