“We all enjoy a good story. And we keep coming back to really good stories, regardless of whether or not we know how they end.” In the first minute of the documentary-style film “The New Art of Storytelling: A Look at the Future of Content,” Dr. Jodie Whelan, Associate Professor of Marketing at York University, sets an undeniable tone with these words. It’s an observation that... Read More →
This week, Hygraph, an enterprise-level federated content platform, announced a closing round of Series B funding for $30 million, led by the investment firm One Peak. Other existing VC firms OpenOcean, Peak, SquareOne, and a new angel investor, Boris Lokschin, co-founder and CEO of Spryker Systems, completed the funding round. “The demand for connected digital services shows no sign of... Read More →
Over the past four years, I’ve been leading an effort to transform our organization’s approach to content. That includes everything from how our team is structured, to how we work, to the content itself. There are many things that go into a great content strategy. Some of those – CMS, governance, and workflow – get significant airtime. However, I’ve found the most critical factor in... Read More →
