In physics, the word "amplitude" is defined as the maximum extent of a vibration or oscillation measured from the position of equilibrium. OK. Unless you're a math nut, that might sound a little heady. But factor out the quantum mechanics and "amplitude" is really just a means of analyzing the range of quality for a process or phenomenon. In that sense, it's as relatable to... Read More →
The month of May is a wrap, and it was in full bloom with events – both live and virtual. In the last 30 days, we saw a bevy of industry meetings, product user groups, and lively sessions that seemed to coordinate around the same four-week period. Talk about spring conference fever. In the mele, there were two that really stood out for our staff. The first was Netlify's Headless... Read More →
Amplitude, a digital optimization platform trusted by leading brands like Ford and Walmart, today announced the launch of two new tools: Experiment Results, a new feature of Amplitude Experiment, and new innovations within the Amplitude Analytics suite – including Campaign Reporting. These new tools will enhance Amplitude's insights around digital optimization and growth... Read More →
