Sometimes, the best place to begin is at the end. Case in point: at the terminus of my conversation with Tifenn Dano Kwan, she offered an impassioned promulgation. “We can’t put people in boxes.” The same could be said of Tifenn. To simply label her as a high-performing CMO in the technology industry would be boxing out the unique qualities that make her a remarkable leader and a... Read More →
In physics, the word "amplitude" is defined as the maximum extent of a vibration or oscillation measured from the position of equilibrium. OK. Unless you're a math nut, that might sound a little heady. But factor out the quantum mechanics and "amplitude" is really just a means of analyzing the range of quality for a process or phenomenon. In that sense, it's as relatable to... Read More →
The month of May is a wrap, and it was in full bloom with events – both live and virtual. In the last 30 days, we saw a bevy of industry meetings, product user groups, and lively sessions that seemed to coordinate around the same four-week period. Talk about spring conference fever. In the mele, there were two that really stood out for our staff. The first was Netlify's Headless... Read More →
Amplitude, a digital optimization platform trusted by leading brands like Ford and Walmart, today announced the launch of two new tools: Experiment Results, a new feature of Amplitude Experiment, and new innovations within the Amplitude Analytics suite – including Campaign Reporting. These new tools will enhance Amplitude's insights around digital optimization and growth... Read More →
