Acquia has every DAM reason to be running a victory lap right now – and its DAM has something to do with it. Recently, the Drupal-powered DXP announced that its Widen Digital Asset Management (DAM) solution was named a "Leader" in The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2022 Report. The analyst firm's research evaluated the 14 most significant DAM... Read More →
"Composable" is becoming the operative word across the DXP marketplace. And rightly so: a composable platform has huge benefits, enabling users to build dynamic web and app experiences more efficiently by reusing content and other components that can be personalized at scale. Composable systems also allow for more iterative testing across multiple variants, enabling marketers to optimize... Read More →
With little time to reflect on Sitecore's recent acquisition of Reflektion, another enterprise DXP has helped itself to strategic snack – providing more evidence that the market's appetite for expansion is still voracious. Just a few days ago, Acquia, a leading digital experience platform, announced its purchase of Widen – a cloud-native digital asset management (DAM) and product... Read More →
There's nothing quite as sweet as ice cream on a hot summer's day. And speaking of hot, the last month has been a blaze of activity in the CMS and DXP markets. Grab something cold and we'll break it all down for you. The heatwave started with Contentful's $175 million investment round, making the headless unicorn the latest platform to broadcast a big money moment over the past 18 months. But... Read More →
The concept of a "composable enterprise" is becoming more popular as digital transformation enters its next wave. And it makes sense: leading up to Covid, digital stacks were already becoming decoupled and less monolithic, all driven by the rise of the open API. Add a global pandemic, and the hyper-accelerated pace of transformation resulted in more systems "talking" to each other – and... Read More →
