Given the cost of these ad spots and the fact that they are often talked about more than the Superbowl itself, this is a major step forward for the popular website builder and goes to show that Squarespace is doing very well for themselves.
From their announcement, they describe the ad as follows:
Our ad. A Better Web Awaits, strikes a contrast between two very different visions of the web. All too often, the Internet we experience today is a sea of clutter and spam – dubious discounts, mortgage offers, and weight loss tips abound. As a company, we’ve always fought to keep our product, and our customers’ websites, imbued with a respect for simple and beautiful design. We believe strongly in these values. We believe that a better web starts with your website.
You can check out the ad ahead of time here: