Marketing is way more difficult than most people realize.
But, that doesn’t mean it’s impossible.
You’ve got the products. You’ve got the website. You’ve got the payments all set up, and you’ve got everything ready to be packaged and sent out.
Now, all you’ve got to do is bring in some website traffic and convert your visitors into paying customers.
It won’t happen overnight, and it will be a challenge. But, with some strategies in place, you’ve got a good starting point for successfully marketing your ecommerce website.
The following ecommerce marketing techniques are some that really give you the most bang for your buck, and are a great starting point for those who have already spent time building an ecommerce website, have sold some products, and are ready to start bringing in new customers.
Strategy One: Guest Post on Quality Sites
You may be wondering what writing articles has to do with running an ecommerce website. I mean, you have products to sell. Why would you want to spend time writing articles?
Because it’s a great way to demonstrate your industry authority and demonstrate your brand’s value. By sharing information related to your product niche, you show prospective (and returning) customers that you are the go-to brand to meet their needs.
Approach different websites within your niche and find out if they do guest posting. Get familiar with their content, and then offer them a unique article on a topic related to both your ecommerce store and their target audience’s interests.
Not only will this extend your audience reach, but it will also give your site some SEO juice when it gets links back to it.
Can’t go wrong with that!
Strategy Two: Offer Products for Review
Just like many new authors will offer free copies of their books in exchange for honest review, you can donate a product to bloggers looking to do reviews.
This approach does come with some expenses, but it’s a great way to get your product in front of new prospects and get someone else to share quality, rich content with natural backlinks to your ecommerce website.
The more people see (and love) your product, the more you will be able to sell. Plus, your site gets even more SEO benefits out of this strategy.
Strategy Three: Work on Your SEO
Okay, it’s great you’ve got some backlinks now.
But, you could have all the links in the world and it won’t do you a single bit of good if you’re not ranking on Google.
You want to take time to invest in keyword research so you can rank for right terms for your brand, industry, and niche.
Once you’ve started ranking for those keywords, be sure to structure your internal links and your site’s on-page content to match those terms. This is a great investment that will pay off in the long-run. You’ll increase your site’s authority, your website traffic, and the number of paying customers you have.
Step Four: Learn Email Marketing
Email marketing is a GREAT way to connect with your ecommerce website visitors, customers, and prospective customers.
You can build up your consumer-brand relationship, build trust, and keep your brand in the forefront of your customer’s minds.
The more subscribers you have, the more likely they are to convert to paying customers later on down the line.
Once you’ve started building your list, you have the opportunity to regularly offer exclusive offers, helpful content, important news about your brand, and a chance for customers to try new products at a discounted rate.
People like feeling as though they are part of an exclusive group, which is why email marketing works so well. They will be getting content not publicly available, and will have access to offers nobody else gets to have. Exclusivity goes a long way toward helping your products fly off the shelves.
Step Five: Create and Offer Must-Have Resources
This is a great way to generate tons of backlinks, as well as position your brand as an industry/niche authority. It also helps build credibility and boosts your consumer-brand trust, which definitely helps drive sales.
To do this, create must-have resources and make them available on your website. This could be a whitepaper, comprehensive guide for buyers looking for products like yours, a troubleshooting guide, a checklist, or a roundup post.
There are lots of options here, but the specifics depend on your niche and target audience. What solutions are your customers looking for? What are the people in your audience talking about? What help do they need?
Create resources that address these needs, and you will increase your conversions and drive sales.
Step Six: Build a Social Media Presence
Social media is about more than just silly cat videos and flower crown filters.
It can be a massively powerful platform for spreading brand awareness and building up your audience. It may not directly drive your sales, but it can help you interact with your target audience, further your relationships with your customers, and improve your reputation as a quality brand.
By encouraging your customers to interact with you (and with one another) on your social media platforms, you’re instilling a sense a community and helping build up a loyal fan base.
One of the biggest issues with retail brands, whether they are brick-and-mortar or ecommerce stores, is how often customer interacts go unanswered on social media.
By responding quickly and authentically, you show your customers you truly care about them and their needs. You facilitate that oh-so important consumer-brand trust that gets your products sold and gets your brand praised.
Be authentic – you don’t need to do things just like everyone else. This helps your brand stand apart from the competition.
Think about all those brands on social media who answer like they’re real people – Starbucks, Taco Bell, Iron Horse, Stone, Canva, and more. They respond quickly and as though they’re having a regular conversation.
This all goes a long way toward making you the brand your target audience remembers first – which means your products sell and your customerbase keeps growing.
This is a great starting point for those who have sold some products, but are still looking to expand their audience and get more customers. What marketing tips would you add to this list? Let me know in the comments, or drop me a line over at www.alexiapbullard.com