Siteimprove Launches Digital Certainty Index™ — Helping Web Users Measure and Act on Digital Presence

Siteimprove, a technology firm that provides services to help audit, optimize, and manage websites, has unveiled a new component to the company's services — the Digital Certainty Index™ (DCI™). The DCI Score gives users a comprehensive gauge to determine how websites are performing as it relates to quality assurance, SEO, and accessibility. The new feature is a highlight of Siteimprove's updated and redesigned dashboard, and another improvement to the company's platform.

The aim of the DCI is to provide users with a personalized and engaging experience in managing their website and make it easier to identify and resolve urgent issues. The DCI also allows users to benchmark digital performance in key areas against a group of industry peers.

“Knowing exactly how good your website is can be a challenge due to large amounts of data and the myriad of ways you can measure it. With the DCI, we are empowering organizations to paint a clear and objective picture of this using a credible tool that even includes industry peer benchmarking. Instead of disconnected, difficult-to-interpret data points, we combine all relevant indicators into one simple number that embodies the strength of your digital presence,” says Morten Ebbesen, CEO of Siteimprove.

The overall DCI Score, which ranges from 0-100, is a summary of a website's performance in three core areas: quality assurance, SEO, and accessibility. These components are at the heart of what Siteimprove stresses is critical to achieving “digital certainty.” The concept of digital certainty means that organizations are confident that their online presence is error-free, consistent, and accessible to everyone.

Siteimprove designed the DCI to guide users through the platform and to expose them to features that drive digital presence improvement. The visible DCI Score on the redesigned dashboard also “gamifies” the experience for users to help motivate them to use the full potential of the Siteimprove platform.

“Using a point-scoring system, we inspire users to take small steps forward to reach a larger target. That means fixing issues with Siteimprove becomes a rewarding and fun experience. Everyone on a team can see and prove the significance of the contributions they are making, ultimately boosting your productivity and your digital presence,” says Ebbesen.

About the Digital Certainty Index (DCI)

Using the DCI to investigate a website's performance, identify improvement potential, and monitor progress helps Siteimprove users maintain a predictable, impactful, and credible digital presence. Efficient monitoring and reporting of improvements also supports organizations in their quest of being compliant with global and local regulations or standards. The new scoring system and the fact that actions are directly tied to impact points makes progress more measurable, helping customers to connect digital and strategic initiatives better than ever before. At the same time, the DCI empowers your individual team members to take initiative, make informed decisions, and produce accountable results.

About Siteimprove

Siteimprove transforms the way organizations manage and deliver their digital presence. With the Siteimprove Intelligence Platform, you gain complete visibility and deep insights into what matters, empowering you and your team to outperform the status quo with certainty every day. With more than 5,000 customers worldwide, Siteimprove serves dozens of markets from offices in Amsterdam, Berlin, Copenhagen, London, Minneapolis, Oslo, Sydney, Toronto and Vienna. For more information, visit