Sitecore released their online marketing suite and since doing so, have had a major impact on the CMS market with their new capabilities. Today, we’re going to take a look at the power of this application and what it can do to help your business.
So what exactly does the OMS do?
Real Time Site Personalization
So what does this mean to you? Well, in a nutshell, the system lets you set up variables that change the content and layout of your website based on those variables.
Sound complicated? It’s not. Here’s an example.
Let’s say you have a page on Sports and you decide that if visitors to your site click on a certain link related to hockey, then you want the site to restructure the main page around Hockey and put less focus on the other sports. It will do all of this, in real time.
What it does is show a different type of site, based on the different type of visitor you receive, increasing your ability to target your site towards the different groups of visitors you receive. Anyone who knows marketing knows this is a powerful tool.
Do you ever ask yourself the following questions: What are my visitors doing? How are they navigating my site to get the content they need and is there a better way I can restructure my site to help them find that content quicker? That’s where the new advanced analytics come in to play.
You’ll know the sources they came from, what they searched for on and off site, the goals they reached and content they consumed.
You can also setup and structure campaigns around this data:
You can also help your sales staff by providing them with advanced analytics, alerts and more using the new Sales enablement features.
Sales Team Alerting with Prospects
I could try to describe this myself but the Sitecore team does it in a way I can’t really reword better:
The Online Marketing Suite transforms your website into an extension of the Sales team by identifying new and active prospects on the site, detailing the experience in understandable terms, and immediately providing this intelligence to Sales. With our GeoIP tracking abilities, your sales team will know the lead’s Country, State, City, and potentially their Company name. You’ll get quick notification, well scored and qualified leads, and have insight into your website visitors’ experience on the site.
This can be integrated into leading CRM systems, so you can leverage and control this new information in your familiar environment.
This video explains it best and gives you a good rundown of the Sitecore CMS features (Warning: 75 minutes in length):
After watching the video, if you aren’t convinced that this is revolutionary and a must have for your CMS, then I must be missing something.
Learn more at Sitecore