Sitecore, last years winners of the Critics’ Choice and People’s Choice Awards for Best Enterprise CMS, today announced that MongoDB, the database for modern applications, will power the Sitecore® Experience DatabaseTM, an infinitely scalable experience repository that collects and connects customer data in real-time to provide marketers with a single view of every individual customer that can be actioned in real-time to deliver highly personalized experiences.
It’s no secret that marketers are dealing with a deluge of customer information coming from diverse online and offline sources, creating an unwieldy patchwork of customer data for IT to unravel. Sitecore helps marketers and technologists meet this challenge, providing a “no limits” solution with MongoDB to access, store and analyze customer experience data in real-time that also scales out as customer data grows.
Built on MongoDB, and available on premise or in the cloud via Microsoft® Azure®, the Sitecore Experience Database integrates seamlessly with the Sitecore® Experience PlatformTM, collecting all data from every customer interaction in the moment, and connecting that data to a single-person profile summary, viewable through the Sitecore® Experience ProfileTM. Now, marketers can access a complete view their customer’s entire brand engagement history to understand the experiences that matter most and action these insights in real-time to continually drive highly engaging and relevant experiences.
Thousands of organizations use MongoDB for its agile and scalable approach to data management. Common use cases include operational and analytical big data, content management and delivery, mobile and social infrastructure, user data management and data hub.
“Marketer’s need to be able to manage a wide variety of ever changing data sources and types as they interact with prospects on their preferred platforms,” said Max Schireson, CEO at MongoDB. “MongoDB enables Sitecore to stand out from the competition, using flexible modern data infrastructure that easily adapts to its customer’s requirements.”
“Marketers are eager for an elegant solution that enables a complete picture of each individual customer from deep customer data,” said Gianugo Rabellino, Senior Director of Open Source Communities at Microsoft Open Technologies, Inc. “Using MongoDB combined with Sitecore products and Microsoft Azure provides a new level of scalability for real-time customer insights from NoSQL data. We are excited to build upon a strong partnership with MongoDB and see Sitecore help marketers know every customer and shape experiences in the moment, really improving on customer experience management.”
“For the first time, marketers no longer need to limit the volume of data gathered and managed from each channel,” said Michael Seifert, CEO at Sitecore. “With MongoDB’s market-leading technology, the Sitecore Experience Database can scale to store all data from any channel and any touchpoint in real-time. This ‘no-limits’ approach means marketers are now unconstrained in data collection and analysis. And with a real-time view of their individual customers available on-demand through the Sitecore Experience Profile, marketers can deliver the personalized brand experiences that win customers for life,” added Seifert.
Today, global brands are increasingly handling terabytes of customer information, so having an experience database that can readily and cost-effectively scale is vital. Non-relational databases are a proven technology architecture designed to support exactly this kind of big data capability. In cloud deployments, Microsoft Azure’s elastic scaling architecture complements MongoDB’s high-performance data management capabilities. Azure’s global data centers enable customers to put their data close to their users for speed, reliability and redundancy.
Key benefits include:
Scalability and Agility: MongoDB is uniquely suited to support high volumes of data and flexible record structures, enabling the Sitecore Experience Database to scale as the volume of data grows, and to run in real-time at the pace of real-world conversations. By being able to easily and cost effectively scale out, customers can grow smoothly and economically with no limits on data capacity.
Real-time Performance: The best customer experiences respond in real-time to the data received in the moment to tailor and fine-tune each next step. Sitecore delivers true real-time experience management.
Flexibility and Fast Deployment: With a flexible data model, the Sitecore Experience Database can run either on premise or in the cloud via Microsoft Azure.
Native Integration: The Sitecore Experience Database integrates seamlessly with the Sitecore Experience Platform, providing a single source of customer intelligence that powers every interaction across every channel.
About MongoDB, Inc.
MongoDB makes development simple and beautiful. For tens of thousands of organizations, MongoDB provides agility and the freedom to scale. Fortune 500 enterprises, startups, hospitals, governments and organizations of all kinds use MongoDB because it is the best database for modern applications. Through simplicity, MongoDB changes what it means to build. Through openness, MongoDB elevates what it means to work with a software company. Please visit www.MongoDB.com to learn more.
Sitecore is the global leader in customer experience management software. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With Sitecore’s experience platform, marketers can own the experience of every customer that engages with their brand, across every channel. More than 3,500 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken and L’Oréal SA– trust Sitecore to help them deliver the meaningful interactions that win customers for life.