Sitecore Acquires Pectora to Bridge the Gap Between Print and Digital Worlds

Sitecore, the company that has redefined Web Content Management, announced today it has acquired the development team and the intellectual property of Pectora. A long-standing Sitecore technology partner, Pectora, provides Web publishing solutions for deep integration with print-based projects. The combined offering brings together print and Web design teams to deliver more dynamic, personalized, customer-facing print media including brochures, catalogs and magazines.

“We are continuing our investment in providing business and marketing solutions that make the customer experience more personalized and engaging,” said Michael Seifert, CEO, Sitecore. “The way in which we retrieve information has changed immensely. As consumers, we expect our interactions with companies to be consistent whether via the Web, email, mobile phone or reading collateral. Our acquisition of Pectora allows us to bring consistency and personalization to print and digital communications.”

The Pectora technology enables marketers and Web designers to utilize Sitecore’s Web platform as a central hub for all Adobe InDesign content as well as all document layouts and settings. The offering brings rich content management capabilities to print designs in the InDesign and InCopy products, including team collaboration, multi-lingual management, security and workflow control and dynamic document delivery.

The combined solution brings the best of digital marketing capabilities to the offline world, allowing marketers to utilize content across all channels. Marketers can also deliver highly relevant and targeted content and offers to users based on interests, behavior, location and buying – in a channel independent way. Furthermore, it is now possible for organizations to connect customer behavior through collateral pieces directly into websites and campaigns. By taking advantage of rich document capabilities of InDesign, InCopy and Adobe’s Creative Suite, including dynamic linking and QR (Quick Response) code embedding, it’s possible to close the loop on marketing performance in the offline world.

For example, by utilizing the Pectora technology integrated with Sitecore’s Customer Engagement Platform, a consumer can read a printed piece of collateral or signage, scan it with a smartphone camera and be automatically brought to a relevant Web page for a mobile experience, while tracking the campaign performance for the marketer.

About Sitecore

Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer’s needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore’s software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore’s broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 27,000 dynamic websites with Sitecore including ATP World Tour, Austrian Airlines, CA Technologies, Ergo Insurance Group, Heineken, ISS, Lloyd’s of London, Microsoft, National Suisse, Nivea, Thomas Cook and Visa Europe.

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