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SDL plc (LSE: SDL; “SDL”), a leading provider of Global Information Management (GIM) solutions, today announces that it has completed the acquisition of Alterian plc (“Alterian”). SDL has acquired Alterian, a leader in marketing analytics, social media monitoring and campaign management, for a net cash consideration of £69.7 million.
The SDL Board believes the addition of Alterian’s integrated marketing platform capability will bring strong synergies and enhancements to SDL’s Global Information Management strategy that helps global businesses engage with their customers in the language, the media and at the moment they choose. There is an excellent strategic fit in combining the marketing analytics, campaign management and social media capabilities from the Alterian product suite with that of SDL’s leading global Web Content Management, eCommerce and Structured Content capabilities.
Mark Lancaster, Executive Chairman of SDL commented:
“Understanding what your customers are interested in by analysing what they are looking at, and for how long, is key in developing your web and customer engagement strategy. We already have best-of-breed web content management technology, user guidance content management technology and leading language technology. Adding Alterian’s marketing analytics, social media and campaign management technology will provide customers with a superb integrated solution for managing customer engagement and improving customer experience. We are very pleased to have completed this acquisition and look forward to working with Alterian employees, partners and customers.”