Sailthru, the company behind the Sailthru Customer Retention Cloud, have announced their acquisition of mobile marketing automation platform, Carnival.io.
Carnival’s mobile marketing automation suite brings a breadth of features includes push notifications, in-app messaging and a rich customizable message stream which allows marketers to automate messages by customer behavior, location and demographic data. In addition, Carnival offers robust mobile analytics. Key Carnival customers include Coca-Cola, Penguin Random House, Anheuser-Busch InBev in addition to other Fortune 500 and leading retail, publishing, travel and CPG brands.
CEO's for the companies had the following to say:
"Through the acquisition and integration of Carnival, mobile engagements can now be informed by the multichannel profiles that make Sailthru unique. Finally, marketers have a single solution that increases the relevancy of their mobile communications and connects the total customer experience to improve customer lifetime value, decrease customer churn and boost other retention-focused metrics.
We’re proud to continue to offer retailers and online publishers solutions designed to meet their specific needs, and I look forward to our team sharing more about the power of using Sailthru’s data for mobile marketing automation." said Neil Lustig, CEO of Sailthru
“Sailthru and Carnival share a commitment to improving retention and the long-term value of relationships between brands and customers,” said Guy Horrocks, CEO, Carnival. “Both of our businesses are built for modern marketers: with Sailthru, you have an extremely powerful engine able to provide true personalization at scale. At Carnival we share this vision and have built an intuitive mobile platform for marketers. By making it extremely easy-to-use, we save marketers time and increase their opportunities for success in the rapidly evolving mobile landscape. I’m excited to see what we can bring to market together as mobile becomes an even greater priority for every retail and media brand.”
To learn more about these companies, visit https://www.sailthru.com/