Percussion Software, a leading provider of web content management (WCM) software, today announced that its CM1 WCM platform has been selected as a finalist in the Best User Experience category for the MITX Innovation Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Innovation Awards celebrates the innovations powering the future of marketing and revolutionizing the way we work and play. CM1 was selected due to its innovative and easy-to-use functionality that empowers business users to quickly build feature-rich, next-generation websites, without extensive IT assistance.
“This year’s finalists blew us away with their creativity, ingenuity and passion for innovation. They are truly reflective of the many exciting things that are driving our industry right now,” said MITX president, Debi Kleiman. “We’re proud to showcase the region’s top innovations through this Awards program — giving these innovators a place to shout loud and proud about what they’ve achieved.”
Percussion’s CM1 system transforms the content management experience for organizations with complex content requirements and that lack the scale required to deploy and maintain a traditional WCM software package. CM1 was designed to allow marketing teams to quickly build and manage highly interactive, social, scalable websites, and open content contribution to users across the organization. CM1’s advanced user interface allows non-technical users to take control of content, and return ownership of web content management to the content owner.
“Social, mobile, community, and other forces are converging to require that organizations expand their digital footprint farther than ever before,” said Joseph Wykes, President, Percussion Software. “CM1’s intuitive user interface gives content owners the control required to rapidly scale the number of content contributors and broaden their reach online, enabling them to increase traffic and drive revenue. These innovations are central to the strategy for our full range of platforms and we’re honored that MITX has recognized the power and innovation behind CM1 with our selection as a finalist.”
Percussion will be recognized with the other finalists in the category of Best User Experience at the ceremony traditionally attended by over 350 of the region’s top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Westin Boston Waterfront on Thursday, June 16th at 6pm. Tickets can be purchased at www.mitxawards.org/innovation.
The 2011 MITX Awards are sponsored by: Digitas, Isobar, The Atom Group, DLA Piper, PricewaterhouseCoopers, Boston Innovation, and Metropolis Creative.
Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is located in Cambridge, MA. For more information, visit http://www.mitx.org/.
About Percussion Software
Percussion Software publishes a family of Web Content Management (WCM) solutions, CM1 and CM System, that help businesses simplify their web content management processes to increase traffic, drive conversion, improve personalization, and build community. Percussion’s solutions’ decoupled architecture uniquely allows business users across the organization to take control of content and presentation, provides unparalleled control over how web content is used and distributed across channels, and enables IT organizations to freely integrate third-party, delivery-side applications without restriction. Percussion’s WCM solutions are used by hundreds of leading companies, education institutions and government agencies to power their websites, including Hotwire.com, vegas.com, Armstrong, Rentokil, AutoTrader.com, Norton Rose, Virginia Tech University, Harvard Law School, National Cancer Institute, and the U.S. Department of Health & Human Services. To learn more, visit www.percussion.com.