Liferay, Inc., has announced the release of its Audience Targeting app for Liferay Portal.
Liferay offers open source portals fit for enterprising companies and orgnizations, including Fortune 500 companies such as Allianz, Siemens, Toyota and the United Nations.
Through Liferay’s new Audicence Targeting app, companies can show the right content at the right time to their visitors to create the most relevant, engaging web experience for the people they want to reach.
The Big Three Audience Engagement Questions
Marketers across the world are constantly in search of ways to connect with their audiences and have online conversations through valuable, interesting content. Using Liferay’s Audience Targeting app, businesses can make authentic connections with their customers, partners, employees and any other individuals visiting their sites.
The app, which is now available on the Liferay Marketplace, offers the ability to tailor specific content for audiences based on user behavior on the site, user information such as age and gender, social media attributes, and more. Marketers can also create targeted campaigns, track user actions and generate reports on the effectiveness of the campaigns.
Edwin Chung, VP of Product Development for Liferay, made these comments:
“Getting audience engagement right comes down to solving three questions. Who are you trying to engage, what information is important to that person, and what is the best way to display the targeted content on your site? Whether it’s your customers, your partners, or your employees, personalized audience engagement is quickly becoming an expected part of their interactions with your company.
We recognize this and continue to evolve our solutions for audience engagement and content targeting to give our customers the tools they need to provide better, more customized user experiences across the board.”
According to Liferay, their position as a portal provider gives them a uniquely advantageous position to serve the entire customer lifecycle, from prospecting to deal closing to ongoing customer service interaction.
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